Lerbinger O. Corporate Public Affairs. Interacting with Interest Groups, Media, and Government
Подождите немного. Документ загружается.
Santoro, M. A., 51, 69, 430
Sapsford, J., 401
Sarbanes, P., 391
Savage, D. G., 344
Sawislak, A., 230 236, 247, 248
Salzman, J., 35
Scannell, K., 403
Schatz, A., 376
Schlesinger, A., Jr., 400
Schmertz, H., 107, 131, 132, 149,
166, 167, 143, 157, 168
Schmitt, R. B., 323, 342, 344
Schnaars, S., 26
Schorr, D., 222
Schroeder, M., 309, 401, 402
Schulz, E., 141
Schultz, G., 109, 384
Schwartz, V. D., 326
Schweitzer, M. L., 340
Scism, L., 429
Scudder, V., 142, 149
Sears, M., 238
Seellye, K. Q., 130
Seib, G. F., 375, 376
Seipp, C., 309
Senge, P. M., 61, 70
Sethi, P., 151, 167, 168, 170
Shafritz, J. M., 70, 400
Shaiken, H., 400
Shales, T., 195
Shapiro, E, 169
Sharkey, J., 219
Sharon, A., 224
Sharpe, M. L., 380
Sharplin, A., 429
Shaw, D. L.,92, 96
Shepard, A. C., 131, 194, 195
Sherer, P. M., 376
Siegel, A., 170
Siegel, E., 219
Silk, L., 431
Silverstein, K., 230, 270, 271, 325,
343
Simmons,R.E.,26
Simoes,R.P.,380
Simon, R., 133
Simon, W., 400
Simons,L.M.,96
Simpson, G. R., 248, 303, 304, 305
Singer, S., 133
Sitrick, M., 102
Smiley, T., 248
Smith, H., 130, 226, 227
Smith, R., 375, 400, 401, 402
Smolla,R.A.,196
Snodgras, C. L., 308
Snyder, B., 130, 248, 277
Solomon, D., 376, 401, 402, 403
Solomon, G., 274
Sonnenfeld, S., 68
Spaeth, T., 170
Spencer, A., 349, 385
Sperber, N. H., 70
Spitzer, C., 62, 70, 114
Squeo, A. M., 248
Stacey, J. E., 68
Stack, R. A., 316, 340
Starobin, P., 400
Stavroupoulos, W. S., 342
Steinberg, B., 380
Steiner, G. A., 68
Steiner, J. F., 68
Stempel, G. H., III, 135, 183, 196,
227
Stencel, M., 148, 220
Stepanek, M., 131
Stephens, L. R., 134, 135, 309
Stewart, D. W., 341
Stevenson, R. W., 376
Stoddard, R., 240
Stolberg, S. G., 303
Stone, P. H., 272, 342, 343
Strauss, G., 432
Stroetzel, D. S., 158, 168
Stuart, R., 219
Sturdivant,F.D.,68
Sullivan, J. F., 344
Susskind, L., 70, 78, 87, 88, 341,
350
Synhorst, T., 280
Szabo, E. R., 306
T
Tanoute, E., 344
Taylor, J., 168
Tay lor, M ., 7 1
Tedesco, R., 305
Tedeschi,J.T.,87
Te mp l in , N ., 1 7
Terry, E., 149
Theimer, S. , 247
Thompson, K., 60
Thompson, M. J., 104
442 I AUTHOR INDEX
Thurow, R., 430
Tifft,S.E.,194
Tolchin, M., 248
Toner, R., 305
Townsend, R., 423, 432
Trachimovsky, S., 396, 402
Treece, J. B., 198
Treverton, N. H., 431
Truman, D., 70
Turner, R., 130
U
Ulfelder, S., 104, 131
Ulman, N., 86
Ullmann, O., 308
Unz, R., 305
Ury, W., 73, 80, 87, 157
Useem, J., 396, 402, 429
V
Vacheron, D., 155
VanBruggen, G. H., 169
VandeHei, J., 169, 247, 343
Van der Pool, L., 168
Vanderwicken, P., 202, 219
VanOrnum, C., 168
VanRiel, C. B. M., 169
Victor, K., 376
Vlasic, B., 220
Vogel, D., 348, 375, 376
Vranica, S., 403
W
Waddock, S. A., 414, 430
Wager, R., 291, 307
Wagoner, R., 257
Walczak, L., 304
Wallace, M., 195, 200, 228
Wallingford, R., 314
Wanniski, J., 174, 194
Walsh, E., 31
Walsh, F. E., 131
Ware, J. P., 87
Warren, S., 430
Wartzman, R., 341
Wasserman, N., 65, 71
Watt, J. C., 285
Wayne, L., 309
Weber, J., 69, 195
Webster, W., 393
Weiner, R., 134
Weidenbaum, M. L., 224, 227, 248
Weinstein, A., 80, 87
Weisman, J., 167, 308
Weissman, R., 375
Weiss, G., 401
Weiss, S., 303
Welch, D., 377, 378
Wellington, R. G., 331
Wells, R., 376
Welsh, E. J., 256, 270
Werle, C., 115
Wermiel, S., 342
Wertheimer, F., 278, 280, 285, 304
Wessel, D., 376, 401
West, D. M., 279, 304
West, A. L., 75, 87
Westmoreland, W. C., 200, 224
Whelan,C.B.,343
White, E., 430
White, J, B., 133, 334
White, W. J., 71
Wicker, T., 211
Wilcox, D. L., 69, 133
Wilke, J. R., 219, 340
Wilkins, E., 68
Williams, A., 373
Williams, M., 87
Wilson, I., 431
Wilson, J., 398, 403
Wingfield, N., 195, 376
Wittenburg, B., 114
Woellert, L., 221, 304, 339
Woolard, E. S., 412
Woodward, G. C., 131, 133, 195,
204, 339
Wright, J. B., 343
Wuerthner, J. J., 7
Wylie, F. W., 133
Y
Yang, C., 195
Young, P., 264, 279
Z
Zagaroli, L., 304
Zauderer, P. W., 322
Zellner, W., 69, 401, 431
Zelnick, B., 368
AUTHOR INDEX I 443
Ziamou, P., 26
Zimmerman, A., 69
Zucchino, D., 197
Zuckerman, G., 340
Zuckman, J., 305
Zukin, C., 196
444 I AUTHOR INDEX
Subject Index
A
AARP, 250
receives slight media coverage,
372
uses issue ads, 285
Abbott Laboratories, 73
ABC, 106, 139, 203, 205, 210
Sinclair affiliate bans a “Night-
line” episode, 368
ABC News, 121
alleged coverup of sexual harass-
ment story,207
lawyer appearance on 20/20, 332
sued by Florida banker, 216
Aborezk, James, 372
Abraham, Spencer, 348
on 2003 power outage, 385
Abu Ghraib, 357
Access
key lobbying resource, 237
Accountants (see also Corporate ac
-
countants), 397
Accounting industry, 236, 302
lobbying tactics used, 302
Accuracy in Media, 174
Ackerman, Robert W., 407
ACORN, 44
ACTION, 44
Activists
five categories, 33
supported by websites, 32
Ad hoc strategy for selecting constit-
uencies, 254
Adelphia Communications, 350
Adidas
labor practices in Pakistan, 143
Advertising (see also Advocacy ad-
vertising)
below-the-belt, 155
by Communications Workers of
America, 154
by Evangelical Environmental
Network, 154
by corporations, 165
by lawyers, 323
by People for the Ethical Treatment
of Animals (PETA), 153
image, 165
issue, 160
Mobil’s “Hatchet Job,” 156
restrictions imposed by reform
bill, 282
Advisory councils, 55
Advocacy advertising, 41, 108, 151,
156, 157
agenda setting, 372
applying lessons from product
advertising, 163
Business Roundtable ad, 395
conditions that enhance effective
-
ness, 164
445
dangers of abbreviated
soundbites, 139
distinguished from political ad
-
vertising, 152
dropping, 115
effectiveness, 160
evaluation by Jamison, 158
factors affecting effectiveness,162
Hydro-Quebec, 85
influencing government action,
159
objectives,156
PriceWaterhouseCoopers ad, 389
Print media more hospitable, 155
use grows, 152
Aetna, 324
public responsibility committee,
421
AFL-CIO, 46, 159, 250
expenditures in 1996 elections, 46
issue ad sponsor, 286
sponsor of issue ad, 286
TV and radio campaign, 278
Agenda setting
function of news media, 92
Agent Orange crisis, 331
A. H. Robins
Dalkon Shield, 320, 323
American Institute of Certified Pub-
lic Accountants
failed to defend integrity of
audits, 389
Akin, Gump, Strauss, Hauer & Feld,
231
Alaska National Wildlife Refuge
(ANWR)
ad campaign by pro-business
group, 160
Alaskan Airlines, 215
Albright, Madeline, 102
Alinsky, Saul, 38
Alliance for Energy and Economic
Growth, 153
Allstate, 164, 325, 415
Alta Vista, 126
Alternative Dispute Resolution
(ADR), 73
Alternative media
use by politicians, 208
Altria, 166, 313
Amalgamated Clothing Workers of
America (ACWA)
attempt to organize Farah Mfg.,
39
Ambassador and envoy programs,
55
Ambush interviews, 143
America Coming Together, 386
America Online (AOL), 207
American Association of Advertising
Agencies
Washington media market, 153
American Bakers Association, 291
American Bankers Association
(ABA), 255, 257
recognizes importance of grass
-
roots lobbying, 251
American Bar Association
committee on professional re
-
sponsibility, 323
lawyers as hucksters, 323
American Business Conference, 234
American Cancer Society, 164
American Chamber of Commerce
(Hong Kong)
on human rights, 51, 412
American Chemical Society, 15
American Chemistry Council (see
also Chemical Manufactur-
ers Association), 55
American Corporate Counsel Associ-
ation, 390
American Council of Life Insurance,
268
supports tort reform, 324
American Crop Protection Associa-
tion, 266
American Electric Power
stops denying global warming,
360
American Enterprise Institute, 12, 242
American Express, 141
American Home Productst, 335
American Hospital Association, 251
American Institute of Certified public
Accountants (AICPA), 389,
393
American Israel Public Affairs Com
-
mittee, 250
American Jobs Creation Act, 357
American Journalism Review, 176
American Management Association,
226
American Medical Association, 250
446 I SUBJECT INDEX
American Petroleum Institute, 153,
268, 325
American Society of Association Ex
-
ecutives, 234
American Society of Magazine Editors
on requiring advance notice, 116
American Society of Newspaper Edi
-
tors, 200
American Tort Reform Association
(ATRA), 325, 328
American Trial Lawyers Assn., 322
American Trucking Associations,
318
Americans Coming Together, 298,
386
Americans for Computer Privacy,
234
Americans for Job Security, 286
Americans for Lawsuit Reform, 268
Americans for Tax Reform, 47
Amoco Foam Products, 75
Amway, 212
And That’s the Way It Isn’t: A Refer-
ence Guide to Media Bias,
174
Anheuser-Busch, 265
Animal rights, 78
Annenberg School
breakdown of advocacy adverting
expenditures, 153
Anti-business biases, 315
Anticorporate campaigns, 40
AOL (see also America Online)
merger with Time Warner, 220,
355
AOL Time Warner
lobbying expenditures, 229
Associated Press, 110
APCO Associates, 302
Apparel Industry Partnership, 46
Arbiter function of media, 93
Archer Daniels Midland (ADM), 114,
292
ARCO, 62
Arctic National Wildlife Preserve
(ANWR), 359
issue ad on ANWR by National
Audubon Society, 153
Arctic Power
ad campaign on ANWR, 160
Arizona Republic, 181
Argonne National Laboratory, 53
Arledge, Roone, 205
Army Corps of Engineers
Snoqualmie River dam dispute, 74
Arthur Andersen, 300, 389
Artzt, Edwin L., 117
Asbestos
Asbestos II lawsuits, 321
litigation leads to withdrawal of
product, 339
Associated Press, 181
Association of National Advertisers
(ANA), 151, 166, 372
Association of Trail Lawyers
Cybersettle.com tool, 73
Association of Trial Lawyers of
America, 250, 276, 323
scientific expert testimony in
courts, 334
Astroturf, 256, 261
AT&T, 276
public responsibility committee,
421
ATLA Exchange (legal information
source), 322
Atlantic Monthly, 158, 202
Attorneys Information Exchange
Group (AIEG), 322
Auditing firms, 389
Auditors
part of financial information in-
frastructure, 388
Audubon Society, 160
Auto makers, 256
Avon, 267
B
B-2 Stealth bomber campaign, 260
BackWeb Technologies, 216
Bagdikian, Ben, 206
commercial trend of media, 208
Bakahian, Aram
Nixon speechwriter, 65
Baker, Brent
computer tracking of issues, 103
new media environment, 127
Balanced Energy Choices, 153
Ballmer,Steve,12
Bank of America, 73
Bargaining range in negotiations, 80
Barnicle, Mike, 174
Bartels, John, 244
SUBJECT INDEX I 447
Baruch College of Business and Pub
-
lic Administration
assists in Leadership Series for
LTV, 295
Beall, George, 323
Bear Stearns, 399
Behavior Research Institute, 112
Bender, Paul, 146
Benlate fungicide, 336
Benoit, William, 288
Bensinger, Richard
criticizes anti-union strategies, 47
Benson, Matthew, 253
Berardino, Joseph
Andersen’s failed CEO, 301
comment on corporate boards,
390
lobbying activities, 301
Berlusconi, Silvio, 367
Berman,Steve,338
Bernstein, Carl, 89
Bertelsmann, 179
Bertrand, Claude-Jean
Media Ethics & Accountability
Systems, 173
Bing, Stephen, 280
BIPAC, 295
Bipartisan Campaign Reform Act of
2002 (see McCain-Feingold
bill)
Bjork-Shiley, 339
Black, Creed, 200
Black, Ed, 313
Blair, Jason, 174
Blethen, Frank, 371
BMW
outrageous suit, 324
Board of directors
expand composition of, 422
part of financial information in
-
frastructure, 390
Boeing, 116
Bonner & Associates
uses patch-through technique, 260
Bonner, Jack, 253
Bork, Robert H., 12
Boston Globe, 83, 104, 200
careless in publishing of “astro
-
turf” letter, 257
Patricia Smith affair, 174
Boycotts, 39, 108
national boycott of J.P. Stevens, 40
Boyd, Gerald M., 174
BP Amoco, 40
Bradley, Bill, 275
Branding, 166
Braungart, Michael
works on environment-safe fab
-
ric, 361
Brazil, 373
Breaking the News, 204
Breaux, John, 238
Brennan & Brennan
uses database in PR, 212
Brennan Center for Justice, 284, 311
Brigham Young University, 284
Bristol-Myers Squibb
junk science, 334
senator owns stock in co., 241
uses ADR, 73
Britain
conditional fee system, 321
county court system, 321
British Petroleum, 153
global warming, 409
Broad-based strategy for selecting
constituencies, 255
Broadcast appearances, 137, 140
handling trick questions, 145
how to handle tv interviews, 144
increased corporate use of, 141
risks, 137
setting up conditions for, 109
Broadcast networks
restrict advocacy advertising, 154
Broadcast shows, 140
Brookes, Nicks, 157
Brookhaven National Laboratory
demonstrates value of public par
-
ticipation, 56
Brookings Institution, 242
Brouillard, 142
Browing-Ferris, 314
Brown & Williamson, 328
attacked by Jeffrey Wigand, 157
Browning-Ferris Industries
“bet-your-company litigation,”
314
Buckleyv.Valeo,278
Budzik, Ronald, 253
Buffet, Warren
importance of reputation, 427
urges CEOs to reform, 395
Bureau of Advertising, 225
448 I SUBJECT INDEX
Burger, Warren E., 323
Burkett, Bill, 176
Burson, Harold
on CSR, 428
Burson-Marsteller, 153
e-fluentials, 212
litigation PR services, 318
London CSR unit, 413
VNR for FDA, 121
Bush, George
useofWillieHortonad,139
Bush, George W.
2000 election, 348
appeared in Runner’s World, 128
“few bad apples” argument, 352
contributors expect payouts, 291
corporate influence reaches ze
-
nith, 348
fundraising on Internet, 275
GeorgeWBush.com, 298
Internet used in fundraising, 275
laxity in law enforcement, 348
pro-business environmental poli-
cies, 359
Business
economic performance rated
high, 353
lacks deep public support, 353
Business ethics
sudden popularity, 413
Business executives
fear of news media, 94
Business for Social Responsibility
support greater transparency,
424
Business Industry Political Action
Committee (Bipac), 277
Business Roundtable, 234, 235, 395
defeat of Consumer Product
Safety Commission, 119
recent loss of effectiveness, 234
sponsor of issue ad, 286
Statement on Corporate Respon
-
sibility, 405
supports tort reform, 324
urges employee political educa
-
tion, 295
BusinessWeek
comment about Internet, 371
editorial advice to Corporate
America, 374
favors independent media, 369
seeks exemption from court gag
order, 337
“Too Much Corporate Power” ar
-
ticle, 353
BusinessWeek/Harris Poll
2000 survey, 353
reasons companies make political
contributions, 291
on soft money, 279
Business Wire, 199
Business-Industry PAC, 273, 289
Bypass gatekeepers, 253
C
C-SPAN, 208
Cable channels, 209
Cable news, 128
news networks,121
CACI International
interrogated prisoners, 357
CAFE standards, 360
California
energy price manipulation, 350
Proposition 13, 140
Proposition 226, 47, 384
California Poultry Industry Associa-
tion, 159
Calio, Nicholas E., 128
Callahan, Deb
League of Conservative voters
shift from PAC contribu-
tions, 285–286
Calnev Pipeline, 326
Cambridge Reports/Research Inter
-
national
survey on EMFs, 103
Camisea website, 212
Campaign
assistance via grassroots and
other forms, 293
1999–2000 election cycle, 273
laws governing financing, 386
management, 17–18
Campaign Finance Laws, 281, 386
McCain-Feingold bill, 281
some unintended consequences,
283
Campaign financing
2004 election expenditures, 273
big picture in 2004, 274
candidate self-financing, 277
SUBJECT INDEX I 449
favors expected from contribu
-
tions, 291
individual contributions, 275
most expensive campaigns, 273
proposal for free or discounted
TV time, 387
public financing, 387
Campaign GM, 421
Campaign Media Analysis Group
tracks TV political ads, 288
Canadian Bar Association, 73
Canadian government, 241
Capellas, Michael D., 426
Capital Cities/ABC, 182
Car dealers, 115
CARE
value of mass media, 91
Carey, John, 338
Carma International, 114
Carter, Hodding III
panel criticizes press, 203
Carter, Jimmy, 145
Carty, Donald J.
American Airlines CEO’s betrayal
of confidence, 418
Case, Steve
pledge of diversity of content, 182
Casey, Greg, 277
Cassidy & Associates, 233, 236
Catalyst, 422
Caterpillar, 212
Cato Institute, 242
Cause-related marketing, 407
Cavalcade of America, 371
CBS, 106, 139, 200, 203, 204, 368
sloppy reporting, 173
CBSNewsusesin-housepolls,123
CBSThisMorning,140
news program airs child labor in
Pakistan, 51
Celanese, 109
Celebrity CEOs, 141
Cellular phone, 141
Center for American Progress, 298
Center for Business Ethics, 413
Center for Digital Democracy, 370
Center for Media and Public Affairs,
90, 174
Center for Politics, 283
Center for Public Integrity, 290, 368
Center for Public Resources., 73
Center for Resource Economics, 213
Center for Responsive Politics
candidate self-financing, 277
data on soft money, 278
former congressmen become lob
-
byists, 238
identifies lobbyists, 231
growth of lobbying, 230
media company lobbies Center
for Responsive Politics,
229
Centers for Disease Control (CDC), 121
Centers for Disease Control and Pre
-
vention, 218
Central Michigan University
dispute with Dow Chemical, 46
CEO
as chief communicator, 427
compensation as vital issue, 395
excesses hurt corporate image,
395
high salaries, 353
involved in direct lobbying, 234
speech preparation, 65
CERES
GM cooperates, 360
unions push for compliance, 364
Chainsaw Al (Al Dunlap), 414
Challenger Gray & Christmas
(outplacement firm), 427
Chambers, Wickes, 60
Chandler, Robert
advice on appearances on 60 Min-
utes, 110
Charitable giving by Gates Founda
-
tion, 12
Chase Manhattan, 181
Chat groups and rooms, 66, 106
Checchi, Al, 290
Chemical Manufacturers Associa
-
tion, 15
community advisory panels, 55
Responsible Care program, 15
Cheney, Dick
refuses to meet with Green
Group, 349
seeks further reduction in gov
-
ernment, 348
Cheong Am America Inc., 278
Cherry Communications, 264
Chevron, 54
Chevron Texaco, 153
Chicago Daily Bulletin, 42
450 I SUBJECT INDEX
CHICARE, 42
Chief financial officer, 388
Child Play ad, 154
Chiquita, 186
voice mail invaded by reporter,
188
Choate, Jerry D.
comments on need to engage em
-
ployees, 415
Christian Coalition, 253
pioneer of issue ads, 286
Chrysler, 107, 116
bailout, 257
merger with Daimler-Benz AG, 355
Plymouth Horizon crisis, 107
suing plaintiff lawyers, 338
UAW board member, 423
Chung, Connie, 112, 202,
Ciampi, Carolo Azeglio, 367
CIGNA, 73, 268
Cincinnati Bell, 117
Cincinnati Enquirer
reporter invades voice mail of
Chiquita, 188
violates state wiretapping laws,
188
Cisco Systems, 411
Citibank, 181
helped Enron disguise financing,
391
Citicorp, 355
public responsibility committee,
421
Citigroup, 231
Citizen participation in government,
53
Citizens for a Sound Economy
integrated lobbying campaign,
268
product liability legislation, 325
reducing govt. interference, 48
supports tort reform, 325
Citizens for Better Medicare, 284, 286
Citizens for Reform, 285
Citizens for the Republic Education
Fund
Civil Action (A)
film popularizes role of lawyers,
306
Civic Action Network, 292
Civic journalism, 183 (see also Public
journalism)
Civil justice system, 327
Civil Liability Reform Act, 328
Civil Rights movement, 28
Civil society, 55
Claritas, 266
Clark, Johnt, 55
Clarke & Company, 104
Class action suits
lawyer frenzy, 321
more forecast, 320
Clean Air Act 358
Classical creed, 414
Clayton Act, 381–382
Clear Channel Communications
ignores train derailment story, 369
lobbying activities 229
Clear, Richard, 141
Clear Skies, 267
Clerk of the House, 244
Clinton, Bill, 102
appeared on Arsenio Hall Show,
208
end of era of big government,
348
fundraising tactic, 279
Lewinsky sex scandal, 89
used alternative media, 129
vetoes product liability bill, 325
Clinton, Hillary, 200
Clinton Group, 263
Clinton, Wally
telephone as medium of dialogue,
263
Closed systems, 16
Club for Growth
ad to promote Bush tax plan, 160
recipient of 527 funds, 280
CNN, 105, 127, 141, 176, 200
nerve gas story, 172
refuses controversial Jewish ads,
154
reporters use deception, 186
Coalition building, 262
strategy option, 18
Coalition to Protect America’s
Healthcare, 286
Coalition for Safe Power, 15, 76
Code of Conduct, Nike, 52
Codetermination, 423
Cognitive psychologists, 138
Collaborative approach
between law & PR, 329
SUBJECT INDEX I 451