866 CHAPTER 17
The basis for the analysis is identical to what has been said before, so there is no need
to repeat it here. All that needs to be discussed is the discounting effect over time.
A cash flow analysis is a net present value analysis. If we assume an initial outflow
or investment at time zero, the total of the net present values of all future cash flows
must exceed the initial investment for the project to be attractive.
Obviously, the result will be highly dependent on the rate of discounting used to bring
future cash flows to time zero. What rate of discounting should be used? We should
use a rate of discounting equivalent to the money market rate; namely, the rate of
return that we would obtain if we were to grant a loan to others. On this basis, then,
the appropriate rate of discounting is equivalent to the long-term interest rate that we
would be charged for any debt incurred in connection with the construction of the plant.
The rate of discounting should be increased above this value if we feel that the project
involves risks such as market potential, future obsolescence of the project, etc.
If, when we use this rate of discounting, the net present value of all future cash
flows exceeds the net present value of all investments (initial and future, if any), the
project is regarded as profitable relative to a passive interest generating activity. If
the net present value of all future cash flows is less than the net present value of the
investments, the project is relatively less attractive than a passive interest generating
activity.
One may ask, if a project is attractive at a certain rate of discounting, what would
be the rate of discounting that renders the project unattractive? The break-even rate
of return at which the summation of the net present values of all future cash flows
(inflows) just equals the net present value of the outflows (investments, etc.) is the
so-called internal rate of return (IRR). If, therefore, the IRR exceeds the discounting
rate, the project may be regarded as profitable and economically attractive. If it does
not, the project is not attractive or less attractive. The IRR has no real meaning of its
own; it must always be viewed relative to the appropriate discount rate.
The IRR is also called the discounted cash flow rate of return or DCF rate of return or
DCFRR. Everything else being the same, one can raise or lower the IRR by adjusting
the sale price of the product and, therefore, the projected revenue. If we then fix
the desired IRR, we can calculate the necessary sale price. The desired IRR should
eventually be higher than the discounting rate as explained above.
There is a further complexity. Sometimes, one wishes to examine the overall return
over an extended period—say, 10 or 20 years. Whether we consider an active activity
(i.e., a plant investment) or a passive activity (i.e., a loan to others) the capital is
always returned in discrete parcels over this period. What becomes of this capital
once it is returned? Logically, one can expect that it will be reinvested but, at what