
2 CHAPTER 1 / Introduction to Statistics
data is plural, so say “the data are . . .”.) For example, to study intelligence, researchers
measure the IQ scores of different individuals; to study memory, we examine data that re-
flect the number of things that people remember or forget; to study social interactions,
we measure the distance people stand apart or their anxiety when meeting someone. And
so on. Thus, any study typically produces a very large batch of scores that must be made
manageable and meaningful. At this point, statistics are applied because they help us to
make sense out of the data. The procedures we will discuss do this in four ways. First,
some procedures organize the scores so that we can more clearly see any patterns in the
data. Often this simply involves creating a table or graph. Second, other statistics summa-
rize the scores. We don’t need to examine each of the hundreds of scores that may be
obtained in a study. Instead, a summary—such as the average score—allows us to quickly
and easily understand the general characteristics of the data. Third, statistics communi-
cate the results of a study. Researchers have created techniques and rules for this and,
because everyone uses the same rules, it is much easier for us to communicate with each
other, especially in published research reports. Finally, statistics are used to conclude
what the data indicate. All behavioral research is designed to answer a question about a
behavior and, ultimately, we must decide what the data tell us about that behavior.
But I’m Not Interested in Research; I Just Want to Help People! Even if you
are not interested in becoming a researcher, statistics are necessary for comprehending
other people’s research. Let’s say that you become a therapist or counselor. You hear of
a new therapy that says the way to “cure” people of some psychological problem is to
scare the living daylights out of them. This sounds crazy but what is important is the
research that does or does not support this therapy. As a responsible professional, you
would evaluate the research supporting this therapy before you would use it. You could
not do so without understanding statistics.
But I Don’t Know Anything about Research! This book is written for students
who have not yet studied how to conduct research. When we discuss each statistic, we also
discuss simple studies that employ the procedure, and this will be enough. Later, when you
study research methods, you will know the appropriate statistical procedures to use.
What if I’m Not Very Good at Math? This is not a math course. We will discuss
some research tools that happen to involve mathematical operations. But it is simple
math: adding, subtracting, multiplying, dividing, finding square roots, and drawing
simple graphs. Also, we will continuously review the math operations as they are
needed. Best of all, statisticians have already developed the statistics we’ll discuss, so
we won’t be deriving formulas, performing proofs, or doing other “mystery” math. We
will simply learn when to use the procedure that statisticians say is appropriate for a
given situation, then compute the answer and then determine what it tells us about the
data. (Eventually you’ll understand the tables on the inside of the front cover that sum-
marize which procedures are used in which type of study.)
What if I’m Not Very Good at Statistics? This course is not a test of whether
you should change your college major! First, there are not all that many procedures to
learn, and these fancy sounding “procedures” include such simple things as computing
an average or drawing a graph. Second, researchers usually do not memorize the
formulas. (For quick reference, at the end of each chapter in this book is a list of the
formulas discussed.) Finally, statistics are simply a tool used in research, just like a
wrench is a tool used to repair automobile engines. A mechanic does not need to be an
expert wrencher who loves to wrench, and you do not need be an expert statistician