Economic
and Social Development of the South 281
once France joined the fray and fighting intensified in the Atlantic in 1744.
War pushed shipping costs up, and rice profitability declined, since rice was
a bulky commodity that soon lost its competitive edge in European markets
when burdened with heavy freight and insurance charges. Prices, which had
fallen gently as productivity gains were passed on to consumers, plummeted
from as much as 9 shillings per hundredweight in the late 1730s to just over
2 shillings in the mid-i74os. Exports, too, fell sharply, from an average
approaching 40 million pounds a year around 1740 to less than 30 million
in the last half of the decade. Lower prices and declining exports pushed the
value of the crop down dramatically, from a peak of nearly £150,000
sterling in 1740 to less than £30,000 in 1746, at the bottom of the
depression. Since rice was "king" in the lowcountry, its troubles affected
everything. The land boom of the 1730s came to a halt, planters stopped
importing Africans (in part because of a high tax on imports imposed in
Stono's wake), European goods became scarce and expensive, the local credit
market tightened, and overextended planters were forced into bankruptcy.
Other trades did better than rice, but those had long since become too small
to carry planters through a long period of hard times. The great lowcountry
export boom had clearly run its course as King George's War brought the
region "to the Brink of Ruin."
20
Although severely shaken by events of the 1740s, planters quickly
regained confidence in the lowcountry economy after mid-century. For one
thing, planters emerged from the depression with more diverse opera-
tions,
as they trained slaves in crafts, organized workers to grow their own
food, and began to make some of the shoes and clothing needed by slaves.
More important than the development of plantation self-sufficiency was
experimentation with new crops in an effort to find additional exports that
would provide alternatives or supplements to rice. With indigo they had a
great success. The war gave lowcountry planters an opening by cutting off
supplies of the dye from the French Caribbean, while the British govern-
ment boosted the infant industry with a bounty. Early efforts produced a
poor quality dye, however, and exports collapsed when peace restored
trade with the French islands. The Seven Years' War brought a rapid
recovery, and the crop entered what contemporaries called its "golden
days"
when indigo planters were "full of money."
21
The value of exports
*° James Glen to Robert Dinwiddie, Mar. 3, 1754, in William L. McDowell, Jr., ed.,
Colonial Records
of South Carolina:
Documtnts
Relating to Indian Affairs, May 21, 1750 - August 7, 1734 (Columbia,
SC,
1958), 478.
11
Quoted in Robert M. Weir, Colonial
South
Carolina: A History (Millwood, NY: 1983), 146.
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