276 Russell R. Menard
seventeenth century, especially the production of food stuffs and timber
for the sugar islands and the shipment of deerskins to England. Much of
the boom turned on naval stores, a new set of products of little importance
before 1700. The English government, reacting to wartime disruption of
its supply from the Baltic, provided the incentive for the industry in 1705
in the form of bounties for products made in the colonies. The incentives
worked: Charlestown exports of pitch and tar exceeded 6,500 barrels in
1712,
50,000 in 1718, and peaked at nearly 60,000 in 1725.
The export boom continued until about 1740, but in its latter stages,
its character changed as planters concentrated on rice. Corn exports, for
example, reached nearly 95,000 bushels in 1735 before falling to only
15,000 in 1739. Exports of barrel staves fell by half
over
the same period,
while leather exports, a byproduct of meat production, fell by about two-
thirds from 1734 to 1739. The most important change, however, was in
the naval stores industry. Exports of pitch, tar, and turpentine peaked at
about 60,000 barrels worth perhaps £25,000 sterling in the mid-i72os.
By 1732, exports were at roughly 25,000 barrels worth £7,000; by 1739,
11,000 barrels worth less than £3,000.
The decline of the lowcountry naval stores industry is usually attributed
•
to shifts in British policy. In 1724, the government insisted that quality
standards be met before bounties were paid, and in 1729, it reduced the
premiums substantially. While it
is
true that high labor costs in
the
colonies
led producers to use methods that sacrificed quality for quantity, and that
bounties were important to the beginnings of the industry, the decline had
other
sources.
Naval stores were crowded out of the lowcountry, along with
foodstuffs and wood products for the sugar industry, being pushed to the
periphery of the plantation district, to the South Carolina backcountry, to
Georgia, and, especially, to the Cape Fear River Valley of North Carolina.
Lowcountry planters concentrated on rice, their most profitable staple, and
had little time for anything
else.
The consequences of that focus are appar-
ent in the increased specialization of the lowcountry economy revealed in
the growth of
rice
exports per capita, which rose from about 70 pounds in
1700 to 380 in 1720 and to nearly 1,000 in 1740.
The lowcountry export boom transformed coastal South Carolina, mak-
ing it into a plantation society more similar to the British Caribbean than
to the other mainland colonies. The extent of that transformation is
evident in the population of the region, especially in the growth of slavery.
The export boom led to a sharp increase in demand for labor, an increase
met largely by African slaves. Charlestown slave imports averaged 275 a
Cambridge Histories Online © Cambridge University Press, 2008