0027 For example, in 1977, the World Health Assembly
decided that the major social goal of governments and
WHO should be the attainment by all people of the
world by the year 2000 of a level of health that would
permit them to lead a socially and economically pro-
ductive life. This was the birth of the Health for All
movement, which was followed, in 1981, with the
adoption of the Global Strategy for Health for All.
In 1994, WHO’s Member States, while acknowledg-
ing that significant global changes had occurred since
the adoption of the goal of Health for All, called for a
renewal of the strategy to meet challenges, exploit
opportunities, and overcome obstacles at the dawn
of the twenty-first century.
0028 Respecting the new issues and priorities of the
times for WHO means grappling with the multiple
consequences for health and nutritional status of ac-
celerating social and demographic changes, including
population growth, ageing, international movements
of migrants and refugees, and complex emergencies
resulting from natural and ecological disasters, wars,
civil disturbances, and serious disease outbreaks. It
calls for dealing creatively with the impact of indebt-
edness, incurred over time, that has led many coun-
tries to reduce public spending in health services,
which are often regarded as being only an expend-
iture rather than an investment in human potential.
There continues to be a massive gap between the
resources needed to help poor communities tackle
different causes of illness – malnutrition, malaria,
tuberculosis, and HIV/AIDS being among the most
urgent examples – and the funding and human cap-
acity currently available to them.
0029 WHO must also face up to threats to human health
that respect no national boundaries, such as uncon-
trolled dumping of toxic wastes and pollution of land,
water and air, and prodigious consumption and mis-
management of natural resources. The globalization
of infectious diseases is not a new phenomenon.
However, increased population movements; growth
in international trade in food and biological products;
social and environmental developments linked with
urbanization; deforestation and climate change; and
modification of food-processing methods, distribu-
tion, and consumer habits have reaffirmed that infec-
tious disease events in one country are potentially a
concern for the entire world. The solution of these
problems hinges, to a large extent, on the degree to
which WHO is able to harness the interdependence of
nations and peoples as a positive force for conciliating
between competing present and future needs.
0030 Maintaining that health should be seen as central
for development and to the quality of human life,
WHO seeks to achieve a dynamic yet harmonious
balance between health in terms of consumption
and health as an investment in human capital with
dividends earned in the future. The Organization’s
history has been one of adaptation to evolving
circumstances, giving priority first to one health
problem, then to another, and it continues to adjust
its priorities to meet the world’s ever-changing health
requirements. At the same time, WHO is being asked
to respond to unprecedented requests for support
in addressing the problems brought about by dra-
matically declining resources, political upheaval,
war and civil strife, together with the pandemic of
AIDS, epidemics of cholera and bovine spongiform
encephalopathy (and its human form, Variant Creutz-
feldt–Jakob Disease), environmental degradation,
as well as natural disasters such as earthquakes,
floods and drought. In 2001, WHO opened an office
in Lyon (France) to help with the technical training
of specialists from all over the world who work to
control epidemics. WHO’s Tobacco Free Initiative
was created to focus international attention, re-
sources and action on the global tobacco pandemic
that kills four million people a year today. WHO is
leading the way with the Framework Convention on
Tobacco Control – the world’s first multilaterally
negotiated rules devoted entirely to a major health
issue – which will be ready for signature no later
than 2003.
0031In this light, and as a reflection of the decisions
taken during the World Health Assembly, the Execu-
tive Board, and the regional committees, WHO has
designated its priorities for the start of the twenty-
first century. These include an approach that focuses
particularly on links between health and poverty re-
duction; a greater role in establishing consensus on
health policies, strategies and standards; more effect-
ive action to improve health and decrease inequities
in health outcomes; and an organizational culture
that encourages strategic thinking, global influence,
prompt action, creative networking, and innovation.
To pursue these ends, the work of WHO has four
strategic directions:
.
0032reducing excess mortality, morbidity, and disabil-
ity, especially in poor and marginalized popula-
tions;
.
0033promoting healthy lifestyles and reducing factors
of risk to human health that arise from economic,
social, and behavioral causes;
.
0034developing health systems that equitably improve
health outcomes, respond to people’s legitimate
demands, and are financially fair;
.
0035developing an enabling policy and institutional en-
vironment in the health sector and promoting an
effective health dimension to social, economic,
environmental, and development policy.
6226 WORLD HEALTH ORGANIZATION