I. Value 4. The Value of Common
WE SHOULD WARN you that being a financial expert has its occupational hazards. One is being cor-
nered at cocktail parties by people who are eager to explain their system for making creamy profits
by investing in common stocks. Fortunately, these bores go into temporary hibernation whenever the
market goes down.
We may exaggerate the perils of the trade. The point is that there is no easy way to ensure su-
perior investment performance. Later in the book we will show that changes in security prices are
fundamentally unpredictable and that this result is a natural consequence of well-functioning cap-
ital markets. Therefore, in this chapter, when we propose to use the concept of present value to
price common stocks, we are not promising you a key to investment success; we simply believe that
the idea can help you to understand why some investments are priced higher than others.
Why should you care? If you want to know the value of a firm’s stock, why can’t you look up the
stock price in the newspaper? Unfortunately, that is not always possible. For example, you may be
the founder of a successful business. You currently own all the shares but are thinking of going pub-
lic by selling off shares to other investors. You and your advisers need to estimate the price at which
those shares can be sold. Or suppose that Establishment Industries is proposing to sell its concate-
nator division to another company. It needs to figure out the market value of this division.
There is also another, deeper reason why managers need to understand how shares are valued.
We have stated that a firm which acts in its shareholders’ interest should accept those investments
which increase the value of their stake in the firm. But in order to do this, it is necessary to under-
stand what determines the shares’ value.
We start the chapter with a brief look at how shares are traded. Then we explain the basic princi-
ples of share valuation. We look at the fundamental difference between growth stocks and income
stocks and the significance of earnings per share and price–earnings multiples. Finally, we discuss
some of the special problems managers and investors encounter when they calculate the present val-
ues of entire businesses.
A word of caution before we proceed. Everybody knows that common stocks are risky and that some
are more risky than others. Therefore, investors will not commit funds to stocks unless the expected
rates of return are commensurate with the risks. But we say next to nothing in this chapter about the
linkages between risk and expected return. A more careful treatment of risk starts in Chapter 7.
59
There are 9.9 billion shares of General Electric (GE), and at last count these shares
were owned by about 2.1 million shareholders. They included large pension
funds and insurance companies that each own several million shares, as well as
individuals who own a handful of shares. If you owned one GE share, you would
own .000002 percent of the company and have a claim on the same tiny fraction
of GE’s profits. Of course, the more shares you own, the larger your “share” of
the company.
If GE wishes to raise additional capital, it may do so by either borrowing or sell-
ing new shares to investors. Sales of new shares to raise new capital are said to oc-
cur in the primary market. But most trades in GE shares take place in existing shares,
which investors buy from each other. These trades do not raise new capital for the
firm. This market for secondhand shares is known as the secondary market. The
principal secondary marketplace for GE shares is the New York Stock Exchange
4.1 HOW COMMON STOCKS ARE TRADED