Bland M., Theaker A., Wragg D. Effective Media Relations. How to Get Results
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Sun, The 10, 12, 21
Sunday Correspondent 11
Sunday Express 10
Sunday Sport 21, 22
Sunday Telegraph xi
Sunday Times, The 1, 12, 15, 64
talking to the press 79–85
conferences/receptions 83–85 see also
press conferences/receptions
customer confidentiality 81
interviews 82–83 see also press
interviews
jargon 80–81 see also main entry
journalists 79–80, 81
journalists/PR practitioners, relationship
between 81
lunching/theme lunches 82
technology, new media 31–38
cable television 34–35 see also main entry
digital broadcasting 32, 35–36
heat-set colour 31
internet 36–37 see also main entry
radio 31–32 see also British Broadcasting
Corporation and radio broadcasting
companies/stations
satellite television 32–34 see also main
entry
spin doctoring: the future 37–38
Internet Commission 37–38
PR practitioners, opportunity for 38
television companies 25–26 see also cable
television and satellite television
Anglia 26, 28
Border 226
Carlton 26, 27, 28
Central 26, 28
Channel 4 27
Channel Islands 26, 28
Grampian 26, 28
Granada 26, 28
HTV 26, 28
ITC 27
ITV 28
ITV Digital 28
LWT 26, 28
Media 28
Meridian 26, 27
ONDigital 28
Scottish/Scottish Media 26, 28
STV 28
Sunrise 26
Thames 26, 27
TSW 26
TV-AM 26
TVS 26, 27
Tyne Tees 26, 28
Ulster 26, 28
United News 28
Westcountry 12, 26, 28
Yorkshire 26, 28
YTV 26–27, 28
television personnel as useful contacts
131
Tellex Monitors 131
Times Mirror 13
Times, The 6, 10, 12, 51, 64
Today 11
TV advertising see advertising, TV
Two Ten Communications 37, 52
UKGold 35
United States of America (USA)
Bush government 21
cable television 34
CNN 35
court proceedings, coverage of 20
ethics 20
Federal Communications Commission
13, 34
First Amendment 20
Hutchins Commission (1947) 20
media behaviour 20–21
media concentration 17
media ownership 13
National News Council 20
pro-government news coverage 21
television ownership 13
USA see United States of America (USA)
useful contacts 131
video news release (VNR) 131–32
viruses see internet
Wall Street Journal 51
website(s) 76
Western Morning News 43
Westminster Press 10
Which? 66
online internet survey 37
World Wide Web 36, 37 see also internet
writing for the press 73–78
distribution 76
features 76–77 see also main entry
mailing lists 76
PR features 77–78 see also main entry
press releases 73–75 see also main entry
websites 76
Yahoo 36
Index
150