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Demand reports
The new system should also be capable of producing a range of reports on
demand, so that senior management can assess high-risk aspects of the
business by obtaining information whenever they need it.
(i) Room occupancy report
This report gives details of the proportion or percentage of a hotel’s
available rooms that were occupied. By using information from
registration cards, it should be possible to split this figure between
business and non-business users.
The incorporation of room charge-out rates into the same report would
enable management to:
assess the accuracy of revenues from room-letting
identify whether variations in regional rates have a significant impact
on occupancy rates and overall profitability
identify any trends in business/non-business usage and the
opportunity for differential pricing and attracting more guests.
Room rates should also be compared to a centralised master file of
approved rates and discounts to ensure hotel managers are not offering
rooms at below cost in an attempt to attract business.
To ensure all income from rooms is recorded, the room occupancy
report should compare rooms for which income has been recorded to a
housekeeper’s report giving details of the rooms cleaned.
(ii) Late payments report
It is assumed that some regular business customers are given credit. A
late payments report should highlight all receivables that are more than,
say, 60 days overdue.
Bad debts could be a major contributor to declining profits, particularly
if the hotels catering for business travellers are taking block corporate
bookings.
As an additional control to ensure that all reported bookings are
genuine, this report should also include a comparison of revenues with a
direct room cost such as laundry bills.
(iii) Restaurant sales report
This report should compare total revenues from the restaurant to the
room occupancy rate and also the number of restaurant table bookings,
thereby allowing the directors to ascertain if unduly preferential
arrangements are being allowed by some of their hotels.
Differentiation should also be made between billings to residents and
non-residents, as this will enable attention to be focused on this separate
revenue source. This is important if the restaurant is not being operated
at capacity such that non-residents could be a useful source of income.
(iv) Bar sales report
Total bar sales should be compared for restaurant sales, but without the
division between residents and non-residents (because reliable
information about this division would be difficult to obtain in view of
the large number of cash transactions).