Paper P5: Advanced performance management
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Materials and labour costs in production are 100% variable, and 25% of other
production costs are variable. All administration costs are fixed costs and two-thirds
of marketing and distribution costs are also fixed.
The directors of Blank Company are dissatisfied with the budgeted profit, and
believe that annual profits should be at least double the size of the budgeted profit.
Three strategies have been proposed to improve profitability.
(1) Strategy 1. Increase sales by opening a new sales office in a neighbouring
country. It is expected that this would increase annual sales by 5,000 units, but
would add $1.2 million to annual fixed costs.
(2) Strategy 2. Re-design the product by adding several additional features that
should add value for the customer. This would have no effect on annual sales
volume in units, but the company would be able to raise the sales price to
$625. The additional costs of producing the new product design would be $1.5
million each year (all fixed costs).
(3) Strategy 3. Implement a cost reduction exercise throughout the company. It is
expected that the planned exercise would reduce all variable costs by 20%, but
would add to annual fixed costs by $3.5 million.
Required
(a) Calculate the effect of each individual strategy on annual profit, assuming that
the strategy is implemented on its own, without the other two strategies.
(b) Show whether the three strategies, if they are all introduced together, will
close the profit gap between the budgeted profit and the target profit that the
directors would like to achieve.
20 Zero based budgeting
State briefly where zero based budgeting is likely to be of the greatest value and
suggest how often ZBB should be used.
21 Marginal
The marketing director of a company selling home entertainment products has
estimated that at a sales price of $250, a new product (the Blaze) will sell 400,000
units in the next year. He also estimates that for every $10 increase or reduction in
price, annual sales will fall or increase by 20,000 units below or above this 400,000
units level.
The production engineer has estimated that the costs of making the Blaze will be a
variable cost of $210 per unit sold and annual fixed costs of $20 million.
(a) You are given the following formulae:
Price function: P
q
= P
0
– bq
Total revenue function (TR): P
0
q – bq
2
Marginal revenue function (MR): P
0
– 2bq