Russian Language Joual, 2008. — 10 р. — VoL. 58
As the reality of a shattered Soviet empire began to enter the
collective Russian consciousness in the early 1990s, the effects of
a multiplicity of previously forbidden global influences began to
emerge in virtually every arena of the new post-Soviet society,
including within the Russian language itself. From mass media to
commerce to politics, the language began to show the effects of the
assimilation of previously unfamiliar lexicon and situational
usage, as well as of the introduction of non-Russian neologisms in
substantial numbers.