149Oil: The Cartel Problem
supplies. Sales and profits of the competitive fringe, in this optimal cartel strategy,
decline over time, while sales and profits of the cartel increase over time as prices
rise and the cartel captures a larger share of the market.
One fascinating implication of this model is that the formation of the cartel
raises the present value of competitive fringe profits by an even greater percentage
than the present value of cartel profits. Those without the power gain more in
percentage terms than those with the power!
Though this may seem counterintuitive, it is actually easily explained. The car-
tel, in order to keep the price up, must cut back on its own production level. The
competitive fringe, however, is under no such constraint and is free to take advan-
tage of the high prices caused by the cartel’s withheld production without cutting
back its own production. Thus, the profits of the competitive fringe are higher in
the earlier period, which, in present value terms, are discounted less. All the cartel
can do is wait until the competitive suppliers become less of a force in the market.
The implication of this model is that the competitive fringe is a collective force in
the oil market, even if it controls as little as one-third of the production.
The impact of this competitive fringe on OPEC behavior was dramatically
illustrated by events in the 1985–1986 period. In 1979, OPEC accounted for
approximately 50 percent of world oil production, while in 1986 this had fallen to
approximately 30 percent. Taking account of the fact that total world oil
production was down during this period over 10 percent for all producers, the
pressures on the cartel mounted and prices ultimately fell. The real cost of crude oil
imports in the United States fell from $34.95 per barrel in 1981 to $11.41 in 1986.
OPEC simply was not able to hold the line on prices because the necessary
reductions in production were too large for the cartel members to sustain.
In the summer of 2008, the price of crude oil soared above $138 per barrel. The
price increase was due to strong worldwide demand coupled with restricted supply
from Iraq because of the war. However, these high prices also underscored the
major oil companies’ difficulty finding new sources outside of OPEC countries.
High oil prices in the 1970s drove Western multinational oil companies away from
low-cost Middle Eastern oil to high-cost new oil in places such as the North Sea
and Alaska. Most of these oil companies are now running out of big non-OPEC
opportunities, which diminishes their ability to moderate price.
Compatibility of Member Interests
The final factor we shall consider in determining the potential for cartelization of
natural resource markets is the internal cohesion of the cartel. With only one seller,
the objective of that seller can be pursued without worrying about alienating others
who could undermine the profitability of the enterprise. In a cartel composed of
many sellers, that freedom is no longer as wide ranging. The incentives of each
member and the incentives of the group as a whole may diverge.
Cartel members have a strong incentive to cheat. A cheater, if undetected by the
other members, could surreptitiously lower its price and steal part of the market
from the others. Formally, the price elasticity of demand facing an individual
member is substantially higher than that for the group as a whole, because some of
the increase in individual sales at a lower price represents sales reductions for other