
736
Philosophy and humanistic disciplines
In this ethical role of poetry two other rhetorical concepts were
important,
flectere
and
movere,
both of which derive from Cicero's
definition
of
the role
of
the orator
(Orator
21.69;
Brutus
185).
The persuasive
powers of rhetoric were endlessly celebrated in the Renaissance, and given
iconographical expression in the 'Hercules gallicus', who is shown leading
men around by chains which emerge from his mouth to their ears. The
crucial
intermediary between hearing and doing is
willing,
and it is no
accident
that
a new stress on the
will
and voluntaristic psychology
accompanied the revival
of
rhetoric.
61
As Francis Bacon put it in 1605: 'The
duty and
office
of
Rhetoric is to apply Reason to Imagination for the
better
moving
of the
will.'
62
Any power ascribed to rhetoric was automatically
transferred to poetry, whose excellence for many Renaissance theorists lay
precisely
in its power to arouse the passions and to move its audience to
virtue.
So
Pontano,
in his
dialogue
Actius de
numeris
poeticis et
lege
historiae
(dating from the 1490s) wrote
that
'the end of both orator and poet is to
move
and carry away the listener'.
63
For Scaliger all human communica-
tion in language has one end only, whether in philosophy, rhetoric or
literature, namely persuasion. The 'soul of persuasion is
truth,
truth
either
fixed
and absolute, or susceptible of question. Its end is to convince, or to
secure the doing of something.'
64
The goal of oratory is not elegant
speaking but persuasion to action. It was the promise
of
power
over men's
minds and deeds
that
gave persuasion such a remarkably high
status
in
Renaissance rhetoric. Poets not only teach things, as the philosophers do,
but do so more powerfully, Bartolomeo Maranta wrote, because 'they
move
the passions and display the habits' so
vividly
that
their discourse
becomes
living,
not abstract.
65
This concept
of
poetry as a super-rhetorical
force
was memorably expressed by Sir Philip Sidney, celebrating the poet's
61.
Garin
1958b,
pp. 34-8; Struever 1970, pp. 58-9, 74.
62.
F.
Bacon
1857-74,
HI,
P- 409 {The Advancement of Learning
11).
63.
Cited by Weinberg 1961, 1, pp. 87-8, from Pontano 1943, p. 233: 'Utriusque etiam, oratoris ac
poetae
officium
est movere et flectere auditorem'.
64.
J. C.
Scaliger
1561,
p. 2 (lib. 1, cap. 1): 'An vero omnibus his, Philosophicae,
Civili,
Theatrali, unus
.
. . finis propositus sit? ita sane est. Unus enim idemque omnium
finis,
persuasio. . . . Forma
persuasionis,
Veritas:
sive
certa,
sive
ambigua. Finis, opus vel intellectionis, vel actionis.' There seems
little substance to the claims
that
in the Renaissance 'the emphasis in rhetoric had shifted from
persuasion to style and imitation', so
that
rhetoric and poetics declined to the cultivation of fine
language
with no ethical or political import: Kristeller
1979,
p.
251.
Weinberg's survey
of
sixteenth-
century poetics abounds with statements on the function of rhetoric and poetics in persuading to
virtue,
and he discovers, as the century progresses, an increasing emphasis on politics: Weinberg
1961,
1, p. 346.
65.
Maranta
1561,
f. I26
v
: 'cum non solum res doceant ut
illi
sed exemplis corroborent. Melius etiam
quia significantius cum in movendis affectibus explicandisque habitibus poetae res ipsas ita ob oculos
ponant ut intueri ac tractare illas videamur'; cited by Weinberg 1961, 1, p. 487. For similar
statements, none of them, however, making this connection with ivapyeia, see Weinberg
1961,1,
pp.
213, 544.
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