
ZINESENCYCLOPEDIA OF POPULAR CULTURE
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and all zines sent to him. The result was a consolidation and cross-
fertilization of the two major zine tributaries of SF and punk, joined
by smaller streams of publications created by fans of other cultural
genres, disgruntled self-publishers, and the remnants of printed
political dissent from the 1960s. A genuine subculture of zines
developed over the next decade as the ‘‘fan’’ was by and large
dropped off ‘‘zine,’’ and their number increased exponentially. Three
editors and over sixty issues later, Factsheet Five continued to
function in 1999 as the nodal point for the geographically dispersed
zine world.
Zines are, first and foremost, about the individuals who create
them. Zinesters use their zines to unleash an existential howl: ‘‘I exist,
and here’s what I think.’’ While their subject matter varies from punk
music to Pez candy dispensers to anarchist politics, it is the authors
and their own personal perspective on the topic that defines the
editorial ‘‘rants,’’ essays, comics, illustrations, poems, and reviews
that make up the standard fare of zines. Consider the prominent sub-
genre of ‘‘perzines,’’ that is, personal zines that read like the intimate
diaries usually kept hidden safely in the back of a drawer. Here
personal revelation outweighs rhetoric, and polished literary style
takes a back seat to honesty. Unlike most personal diaries, however,
these intimate thoughts, philosophical musings, or merely events of
the day retold are written for an outside audience.
The audience for zines is, by and large, other zine editors. While
the practice is changing, and selling zines is becoming commonplace,
it is traditional practice to trade zine for zine. Those individuals doing
the selling and trading in the 1980s and 1990s are predominantly
young, white, and middle-class. Raised in a relatively privileged
position within the dominant society, zinesters have since embarked
on careers of deviance that have moved them to the margins:
embracing downwardly mobile career aspirations, unpopular musical
and artistic tastes, transgressive ideas about sexuality, and a politics
resolutely outside the status quo (more often to the left but sometimes
to the right). In short, they are what used to be called bohemians. But
there is no Paris anymore, instead there are small subcultural scenes in
cities scattered across the country, and bohemians living isolated lives
in small towns and suburbs. Zines are a way to share, define, and hold
together a culture of discontent: a virtual bohemia. ‘‘Let’s all be
alienated together in a newspaper,’’ zine editor John Klima of Day
and Age describes only half in jest.
One of the things that keeps these alienated individuals together
is a shared ethic and practice that they call: Do-It-Yourself. Zines are
a response to a society where consuming culture and entertainment
that others have produced for you is the norm. By writing about the
often commercial music, sports, literature, etc. that is so central to
their lives, fans use their zines to forge a personal connection with
what is essentially a mass produced product. Zines also constitute
another type of reaction to living in a consumer society: Publishing a
zine is an act of creating ones’ own culture. As such, zine writers
consider what they do as a small step toward reversing their tradition-
al role from cultural consumer to cultural producer. Deliberately low-
tech, the message of the medium is that anyone can do-it-themselves.
‘‘The scruffier the better,’’ argues Michael Carr, one of the editors of
the punk zine Ben is Dead, because ‘‘they look as if no corporation,
big business or advertisers had anything to do with them.’’ The
amateur ethos of the zine world is so strong that writers who dare to
move their project across the line into profitability—or at times even
popularity—are reigned in with the accusation of ‘‘selling out.’’
Sell out to whom? For over 50 years zines were unknown outside
their small circle. But this changed in the last years of the 1980s and
the first few of 1990s when a lost generation was found, and young
people born in the 1960s and 1970s were tagged with, among other
names, ‘‘Generation X.’’ This discovery of white, alternative youth
culture was fueled in part by the phenomenal success of the post-punk
‘‘grunge’’ band Nirvana in 1991, but it was stoked by nervous
apprehension on the part of business that a 125-billion-dollar market
was passing them by. In December 1992 Business Week voiced these
fears—and attendant desires—in a cover story: ‘‘Grunge, anger,
cultural dislocation, a secret yearning to belong: they add up to a
daunting cultural anthropology that marketers have to confront if they
want to reach twentysomethings. But it’s worth it. Busters do buy
stuff.’’ As the underground press of this generation, zines were
‘‘discovered’’ as well. Time, Newsweek, New York Times, Washing-
ton Post, and USA Today all ran features on zines. Looking to connect
with the youth market, marketers began to borrow the aesthetic look
of the zines and lingo of the zine culture. Some went as far as to
produce faux fanzines themselves: the Alternative Marketing division
of Warner Records produced a ‘‘zine’’ called Dirt, Nike created U
Don’t Stop, and the chain store Urban Outfitters printed up Slant—
including a ‘‘punk rock’’ issue.
As zines became more popular the walls of the old bohemian
ghetto crumbled. New life and new ideas made their way inside and
the norms and mores of the zine world were challenged. For some, the
disdain for commercial and professional culture was supplanted by
the realization that zines could be a stepping stone into the main-
stream publishing world. For others the reaction was the opposite: the
call was to raise the drawbridge and keep the barbarians at the gate.
Writers searched for more and more obscure topics, and thicker layers
of irony, to separate themselves from the mainstream. Accusations of
‘‘sell out’’ became as commonplace in zines as bad poetry.
The attention span of the culture industry is fleeting, but what
motivates individuals to write and share that writing endures. And so
zines will endure as well. The medium of zines, however, may be
changing. With the rise of the Internet, and the lowering of financial
and technical barriers to its entry, zines have been migrating steadily
to the World Wide Web. But there will always be a place for
traditional paper zines. After all, the telegraph, telephone, radio and
television never did away with the newspaper. It also doesn’t really
matter, for zines are less about a material form and more about a
persistent creative and communicative desire: to do-it-yourself.
—Stephen Duncombe
F
URTHER READING:
Duncombe, Stephen. Notes from Underground: Zines and the Politics
of Underground Culture. New York and London, Verso, 1997.
Friedman, R. Seth. The Factsheet Five Reader. New York, Crown, 1997.
Gunderloy, Mike, and Cari Goldberg Janice. The World of Zines: A
Guide to the Independent Magazine Revolution. New York and
London, Penguin, 1992.
Rowe, Chip. The Book of Zines. New York, Henry Holt, 1997.
Taormino, Tristan, and Karen Green. A Girl’s Guide to Taking Over
The World: Writings from the Girl Zine Revolution. New York, St.
Martins, 1997.
Vale, V. Zines! San Francisco, V/SEARCH, 1996.
Wertham, Fredric. The World of Fanzines. Carbondale, Southern
Illinois Press, 1973.