
WORLD WAR I ENCYCLOPEDIA OF POPULAR CULTURE
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the Somme. An artillery bombardment of a million and a half shells
was supposed to decimate the German positions. When the British
army went ‘‘over the top’’ on July 1, however, they were cut down by
German machine guns. On the first day of battle on the Somme, the
British suffered 60,000 casualties, including 20,000 dead. After
gaining five miles of territory, at the cost of 420,000 casualties, the
British halted the offensive on November 13.
When the war began, the common assumption was that it would
be over within six months. In the prewar years, many seemingly
perceptive writers had written that modern economies were too
integrated to accept a long war. There was also a general ignorance
about what war in the industrial age would be like. There had not been
a general European war since the defeat of Napoleon at Waterloo in
1815. Bourgeois middle class life seemed boring and lacking in
adventure. When World War I began, the armies marched to war with
enthusiastic support. Intellectuals signed manifestos supporting the
war. Sigmund Freud offered ‘‘all his libido to Austria-Hungary.’’
Young men literally raced to the recruiting centers to sign up so they
could be sure of getting into combat before the war was over. Fired by
patriotism, and martial values of honor and glory, they were the first
to be mowed down. In ‘‘From 1914,’’ Rupert Brooke, the English
poet, expressed his belief that his death in battle would sanctify a
‘‘foreign field’’ as ‘‘for ever England.’’ The most popular poem of
the war, John McCrae’s ‘‘In Flanders Fields’’ appeared anonymously
in Punch in December 1915. The poem may describe how ‘‘the
poppies blow, Between the crosses, row on row,’’ but as Paul Fussell
writes, the poem ends with ‘‘recruiting-poster rhetoric’’ demanding
that others pick up the torch and not ‘‘break faith with us who die.’’
These viewpoints changed with the reality of mass death and stale-
mate. Fussell observes that Edmund Blunden, Robert Graves, and
Siegfried Sassoon came to an image of the war as lasting forever.
Trench warfare, in which neither side could gain the advantage,
regardless of their courage, honor, and valor, suggested that humans
had lost control of their history. Indeed, what did courage, honor and
valor have to do with modern war? In 1924, the German expressionist
painter Otto Dix wrote thus of his trench experiences: ‘‘Lice, rats,
barbed wire, fleas, shells, bombs, underground caves, corpses, blood,
liquor, mice, cats, artillery, filth, bullets, mortars, fire, steel; that is
what war is. It is the work of the devil.’’
To raise the large armies needed to continue the struggle,
governments turned to the use of posters. The British Parliamentary
Recruitment Committee commissioned a poster featuring Lord
Kitchener’s head and finger pointing at the viewer. The caption read
‘‘Your Country Wants You.’’ As enlistments declined, the emphasis
shifted to shaming those healthy young men still in Britain. The
message was blunt in the poster ‘‘Women of Britain say, GO.’’ A
more subtle, but perhaps as effective, message was expressed in the
British poster showing a little girl sitting on her father’s knee, with an
open book in her lap. The writing at the bottom of the poster asked the
question, ‘‘Daddy, what did You do in the Great War?’’ At the
father’s feet was a little boy playing with a toy army and about to place
a new soldier in the ranks. The Committee would eventually commis-
sion 100 different posters, some of which were published in lots of
40,000. It is estimated that these posters generated one-quarter of all
British enlistments. While most conscientious objectors accepted
noncombatant alternatives, a hard core of 1500 refused to accept any
position that indirectly supported the war. They were sent to prison
where they suffered brutal treatment—70 of them died there. Poster
art certainly contributed to this view that in time of war, a man’s place
was in uniform.
The failure of the armies to achieve success led each side to seek
new allies, open new fronts, resort to new military technologies, and
engage in new forms of warfare. In 1915, Italy joined the Allies, and
new fronts against the Austrians were opened in the Swiss Alps and
on the Izonzo River. In the same year, the British opened a new front
at Gallipoli, but, after nearly a year of being pinned down on the
beaches by Turkish guns, were forced to withdraw. The Germans
introduced gas warfare in 1915; the British introduced the tank in
1916. The romantic nature of air combat yielded to a more deadly
form as machine guns were added to fighter aircraft. Germans
bombed British cities; the British bombed German cities. The British
mined German harbors and blockaded German ports; Germany
responded with unrestricted submarine warfare. In the face of Ameri-
can protests, following the sinking of the Lusitania, the Germans
suspended their attacks in 1915.
In Germany, general rationing went into effect in 1916. The
winter of 1916-1917, known as the ‘‘turnip winter,’’ was particularly
difficult. Bread riots, wage strikes, and a burgeoning black market
that separated rich and poor threatened support for the war. There
were also demands for political reform as a condition for continued
support. In January 1917, the German government made the fateful
decision to return to unrestricted submarine warfare with the full
knowledge this could lead to war with the United States. The German
decision was predicated upon the belief that Britain could be starved
out of the war before the United States could train a large army and
send it to Europe.
Up to this point, the United States had been officially neutral
during the war, keeping with its long tradition of avoiding ‘‘foreign
entanglements.’’ By 1917, however, its sympathies and economic
interests had shifted to the allied side. British propaganda had been
highly effective in accusing Germans of atrocities in Belgium.
President Woodrow Wilson resisted going to war because he feared
what it would do to the progressive reforms of his administration, and
that war would release ugly patriotic excesses that would be difficult
to control. His hand was forced by the sinking of American merchant
ships and the Zimmerman telegram suggesting that in return for a
successful alliance, Germany would aid Mexico in its reacquisition of
Arizona, Texas, and New Mexico. Finally, Congress declared war on
Germany on April 6, 1917, a move that Wilson promised would
‘‘make the world safe for democracy.’’
To raise a mighty army to fight in Europe, the American
government was forced to resort to locally supervised conscription.
Unfortunately, these local boards often lacked objectivity. Not only
was preference on exemptions given to family and friends, but
African Americans were drafted in disproportionate numbers, and
conscientious objectors without religious affiliations were either
drafted or sent to prison. The government sought to encourage
enlistments and discourage draft resisters by using British posters as a
model. The Kitchener poster was deemed to be so effective that
Americans substituted Uncle Sam’s head, and included the same
caption ‘‘I Want You.’’ The power of shame was also evident in the
American poster that featured a young women dressed in sailor’s
uniform with the caption, ‘‘Gee, I Wish I Were a Man, I’d Join
the Navy.’’
By 1917, all of the major belligerents had begun to regulate their
industries and agriculture, borrow money to finance the war, ration
food, and employ women in areas of the economy where they had not
before worked. They also shaped consent for their policies and
discouraged dissent. The War Industries Board, headed by Bernard
Baruch, regulated American industries and set priorities. The Fuel