■ Sociologists are more concerned with the study of social behaviour, relationships
among social groups and societies, and the maintenance of order. The main focus of
attention is on the analysis of social structures and positions in those structures – for
example, the relationship between the behaviour of leaders and followers.
■ Anthropologists are more concerned with the science of mankind and the study of
human behaviour as a whole. As far as organisational behaviour is concerned the
main focus of attention is on the cultural system, the beliefs, customs, ideas and
values within a group or society, and the comparison of behaviour among different
cultures – for example, the importance to Muslim women of wearing trousers to
work. People learn to depend on their culture to give them security and stability,
and they can suffer adverse reactions to unfamiliar environments.
The contribution of relevant aspects of psychology, sociology and anthropology aids our
understanding of the behaviour of people in work organisations, and underpins the field
of organisational behaviour. Behavioural science attempts to structure organisations in
order to secure the optimum working environment. It is concerned with reconciling the
needs of the organisation for the contribution of maximum productivity, with the needs
of individuals and the realisation of their potential. Emphasis is on the application of rel-
evant aspects of psychological and sociological theory and practice, and cultural
influences, to problems of organisation and management in the work situation.
In terms of the applications of behavioural science to the management of people, we
need also to consider the relevance and applications of philosophy, ethics and the law.
However one looks at the nature or disciplines of organisational behaviour it is impor-
tant to remember, as Morgan reminds us, that: ‘The reality of organizational life usually
comprises numerous different realities!’
9
Hellriegel, Slocum and Woodman suggest that:
… one way to recognise why people behave as they do at work is to view an organisation as an
iceberg. What sinks ships isn’t always what sailors can see, but what they can’t see.
10
The overt, formal aspects focus only on the tip of the iceberg (organisation). It is just as
important to focus on what you can’t see – the covert, behavioural aspects (see Figure 2.3).
As part of the Financial Times Mastering Management series, Wood, in his discussion of
the nature of organisational behaviour (OB), suggests that in its concern for the way
people behave in an organisational context, organisational behaviour can be regarded
as the key to the whole area of management.
Is the study of behaviour in organisations important? I think it is vital. What the social sciences,
humanities and the arts are to university education, OB is to business school education. The
more technical a manager’s training, the more important organisational behaviour becomes. It is
arguably the one area that can carry the burden of bringing the collective wisdom of human his-
tory into the decision-making calculus of developing managers. And this is no trivial task.
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In the Foreword to Cloke and Goldsmith’s thought-provoking book, The End of
Management, Bennis claims that a distinct and dramatic change is taking place in the phi-
losophy underlying organisational behaviour, calling forth a new concept of humanity.
This new concept is based on expanded knowledge of our complex and shifting needs, replacing
an oversimplified, innocent, push-button idea of humanity. This philosophical shift calls for a
new concept of organizational depersonalized, mechanistic value system of bureaucracy. With it
comes a new concept of power, based on collaboration and reason, replacing a model based on
coercion and threat ... The real push for these changes stems from the need not only to humanize
organizations, but to use them as crucibles for personal growth and self-realization.
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PART 1 MANAGEMENT AND ORGANISATIONAL BEHAVIOUR
THE IMPORTANCE OF PEOPLE AND ORGANISATIONAL BEHAVIOUR