ceptions and attitudes. Until a full analysis is completed it remains doubtful if more
egalitarian practices will develop.
Employees should go through a three-stage process of auditing existing policies, set-
ting measurable goals and making a public commitment from top management to
achieving them. A number of agencies see work/life balance (discussed in Chapter 18) as
key to equality for women and men.
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Equality Direct’s appeal is to the ‘bottom-line’:
Businesses prosper if they make the best use of their most valuable resource: the ability and
skills of their people. And these people, in turn, will flourish if they can strike a proper balance
between work and the rest of their lives.
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Why do we need a work/life balance?
The EOC claims there ‘is now a mismatch between people’s caring and parenting
responsibilities and the demands of inflexible employment patterns’ (p. 1).
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Family
patterns are more fluid and diverse requiring work environments to reflect people’s
changing needs. Most two-parent families are also two-earner families. There are more
lone parents, more than half who work.
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The government has made a commitment to
enhancing choice and support for parents including enhancing access to good quality
child care and parenting services; tailoring financial support to families’ circumstances
and working in partnership with business to promote the benefits of flexible working. A
number of current government agencies are urging organisations to develop more flex-
ible working practices.
They argue that if employees are given greater control and choice over where, when
and how much time is in work, a more satisfied, valued, committed and less stressed
workforce will result. The notion is that everybody, regardless of age, race and gender,
will prefer to work to a rhythm of work that suits his or her lifestyle. The challenge of
managing caring responsibilities and paid employment are too often a source of stress
and anxiety. Evidence from research studies has shown the dysfunctional impact that
the ‘long hours’ culture prevalent in Britain has on employees’ home life.
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This new focus on equality has moved from one that is focusing only on women’s
needs to one of inclusiveness. It is a compelling idea as it avoids the difficulties of hos-
tility and resentment potentially caused by the selective focus on women’s needs.
Rather than being a ‘women’s issue’ it suggests that gender should be ‘mainstreamed’;
it should be a core practice of the business. The EOC identify that mainstreaming
requires rethinking the traditional roles of men and women in society:
Simply, the gender mainstreaming approach means challenging our assumptions and stereo-
types about men and women, and their roles in society and the economy. It means making
evidence-based policy. This is simply good sense. Well-targeted policy which takes account of the
different ways men and women may organise their time, or relate to goods and services, means
better use of resources and better outcomes in terms of achieving policy objectives. In the
process social and economic inequalities will be challenged.
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CHAPTER 9 INDIVIDUAL DIFFERENCES
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The push for flexibility
In a report commissioned by the CIPD entitled ‘Married to the job’ one in three partners of
people who work more than 48 hours in a typical week said the long hours have an entirely
negative effect on their personal relationship and on the relationship with chidren. The long-
hours workers themselves feel they have struck the wrong work/life balance and feel guilty
that they are failing to pull their weight on the domestic front. Working long hours can have
a negative effect on job performance and cause accidents. CIPD reports 41 per cent of man-
agers believe that the quality of their working life has deteriorated over the past three years.
Those working in small firms are the most confident about the quality of their life.
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