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PAPER AND PAPERBOARD PACKAGING TECHNOLOGY
9.5 Design principles
The most obvious need for any form of packaging, including the rigid box, is the
need to offer protection for its contents. Depending on the market use, probably a
close second is the need to present, in marketing terms, the packaged product to its
best advantage. This is sometimes achieved by making the product visible whilst
in the box, especially where display at the point of purchase is important, but more
usually it is achieved by the use of arresting graphics and print techniques. Other
display techniques might include window patching and the use of transparent
plastic lids.
Two examples, at opposite ends of the spectrum, might be packaging for the
industrial use of acetate films (OHP slides) and the packaging of luxury cosmetics
or chocolates. In both cases, the contents may have significant mass, both need
protection prior to use or consumption, but their presentation is critical in the eyes
of the customer. A simple lift off lid box with good print may suffice for the
A4-sized box of film but a luxury appearance as, for example, may be provided
by a round, oval or heart-shaped box is required for the beauty preparation or
assortment of Belgian chocolates.
Boxmaking through the use of machinery (as opposed to hand-making tech-
niques) imposes design limitations. The first is that boxes start as flat sheets of
board and paper, and subsequent operations to form the box generally require right
angles, i.e. 90° bends. They are usually rectilinear in shape although some polygonal
shapes can be partially made on machines, for example hexagonal, etc.
From the examples shown earlier in this chapter, more elaboration may be
achieved by the combining together of trays and lids, with or without platforms to
hold the contents in position. The platforms can have complicated shapes and
contours which are achieved by using vacuum formings, or expanded polystyrene,
tailored to hold the contents securely. Transit testing, including drop testing, can
be onerous on rigid boxes so each element of the design has to be carefully
analysed to ensure structural rigidity and provide protection.
Rigid box construction uses a variety of glues and base materials, varying from
recycled board through to covering papers, fabrics, etc., which must be ‘stuck’
together. The widely differing material/moisture expansion issues have to be
borne in mind. Not only can glue/adhesive viscosity have a significant effect on
the overall box dimensional sizing, but also the climatic conditions within the
box-making factory can affect the wet expansion of paper, etc. This in turn can, in
its simplest form, affect the clearances and tolerances of the box and lid. The rigid
box is not, and cannot be considered, a precision product and tolerances of 0.5mm
are not unusual.
The main characteristic of the rigid box is its appearance. It is the variety of
covering materials, including foils, papers, flock or fabric linings, leather – in fact
any material that can be stuck to cardboard and take and hold its shape after the
adhesive is dry – and a wide array of printed effects that give the rigid box its