into the basic S-R components. But what if learning in humans really looked more
like this: S-A-B-C-D-E-F-R, and what if A-B-C-D-E-F could not be collapsed
into either stimulus or response? George was certain that this was the case:
Perception (A), attention (B), understanding (C), belief or acceptance (D),
memorization (E), recall (F), and performance (G) were distinguishable
components of learning, and reinforcement worked differently on each of them.
Skinner’s notion that reinforcement led to learning was simple-minded and
misleading. If teaching machines for programmed employee instruction were to
work, one would need a better understanding of how reinforcement affects each
of the components of learning. One would need to know what was innate in man,
and what could be acquired. There were many layers lurking beneath the mystery
of behavior. Free will was more complicated than Skinner thought.
22
In fact George already had ideas on the matter. So much so, he wrote to Winslow
at Doubleday, that he was thinking of writing a book. With No Easy Way not yet
dead and buried, he had risen again like a phoenix from the sand and turned, as
was his pattern, to a new project. “The Reformation of Psychology” seemed too
colorless a title, but he would come up with something better, he was sure. The
main thing was to explain how all the current theories in psychology were
unsupported by masses of current data. Such theories still abounded because a
replacement had not yet been formulated. Reviewing animal and human data
relating to brain function and anatomy, introspection, learning, motivation,
memory, love, and the nature-nurture controversy, George’s book would provide
the missing context. Here he could include the rejected papers on the fallacies of
random neural networks and the function of the hymen, as well as his thoughts
about everything from where memory resides in the brain to how mathematicians
can be useful to psychology. He had left the Village now, he told Winslow, and
was living in (and hating) Poughkeepsie. But the IBM job gave him a good salary
and an enormous amount of freedom, and, given the thumbs-up, he could set to
work on the book right away.
23
The more covetous he grew of his liberty at IBM, the more his coworkers became
suspicious. Who was this George Price: A journalist? A scientist? An inventor? A
quack? And why was he often working from home? Some suspected that he might
be trying to steal IBM secrets for further articles in Life or in Fortune, or maybe
even an “intelligence machine” of his own. Others wondered why he was working
on a book about psychology when he had been contracted to work on the
development of a new computer. Believing in his abilities, his boss, Fred Brooks,
was doing his best to cover for him. It wasn’t easy. Brooks’s own secretary forced
George to buy stationery supplies with his own money. On one of the rare
occasions that he had come in to the office, someone mentioned that there would
soon be a public announcement of the new System/360 computer. “What’s the
360?” George asked. “I never remember these machine numbers, you know.” The
people in the office shot incredulous glances at one another: George was working