64 CHAPTER 2 APPLICATION LAYER
2.4 MEET VIRTUAL MARGARET
MANAGEMENT
FOCUS
Margaret worked for Cisco Systems, Inc., in San
Jose, California, for three years as the executive
assistant to Martin de Beer, the vice president
of the emerging markets group. With the rising
cost of living in San Jose, she decided to move
to Dallas, Texas. Margaret didn’t want to leave
Cisco, and Cisco didn’t want to lose her. How-
ever, her job as an executive assistant required
regular face-to-face interaction with her boss and
the other members of the team.
The solution was telepresence. Cisco installed
a 65-inch high-definition plasma screen, a cam-
era, microphone, speaker, and lighting array at
her desk in San Jose and at her desk in Dallas.
When she arrives at work in Dallas, she connects
to her desk in San Jose and begins her day.
She is immediately available to all who pass her
desk—in either location. Cisco installed a second
telepresence unit in the conference room in San
Jose, so with a push of a button, Margaret can
join any meeting in the conference room.
‘‘In the beginning, there were a lot of peo-
ple stopping by,’’ she says. ‘‘Mouths would drop
open when people saw me, as if in disbelief and
amazement of what they were seeing. Now, as
folks get used to seeing me day in and day out,
it is business as usual. One interesting thing that
I noted in the beginning was that I felt like I was
on camera all the time, and it made me feel a
little self-conscious. Now, I don’t even remember
that I’m on camera. It feels like I’m still in San
Jose—for eight hours a day, I’m fully engaged in
the business at Cisco’s headquarters.’’
SOURCE: ‘‘Meet Virtual Margaret,’’ www.Cisco.com,
2008.
network design, making the job of the network manager much more complicated. Most
organizations have seen their network operating costs grow significantly even though the
cost per packet (i.e., the cost divided by the amount of traffic) has dropped significantly
over the last 10 years. Experts predict that by 2015, video will be the most common type
of traffic on the Web, passing email and web, which are the leading traffic types today.
SUMMARY
Application Architectures There are four fundamental application architectures. In host-based
networks, the server performs virtually all of the work. In client-based networks, the client computer
does most of the work; the server is used only for data storage. In client-server networks, the work
is shared between the servers and clients. The client performs all presentation logic, the server
handles all data storage and data access logic, and one or both perform the application logic. With
peer-to-peer networks, client computers also play the role of a server. Client-server networks can
be cheaper to install and often better balance the network loads but are more complex to develop
and manage.
World Wide Web One of the fastest growing Internet applications is the Web, which was first
developed in 1990. The Web enables the display of rich graphical images, pictures, full-motion
video, and sound. The Web is the most common way for businesses to establish a presence on the
Internet. The Web has two application software packages: a Web browser on the client and a Web
server on the server. Web browsers and servers communicate with one another using a standard
called HTTP. Most Web pages are written in HTML, but many also use other formats. The Web
contains information on just about every topic under the sun, but finding it and making sure the
information is reliable are major problems.