Sa m p le survey: A study that collects planned information from a sample of individuals about their
history, habits, knowledge, attitudes or behaviour in order to estimate particular population
characteristics. See also opinion survey, random sample, and quota sample.[The
American Census: a Social History, 1988, M. Anderson, Yale University Press, New
Haven.]
Sampling: The process of selecting some part of a population to observe so as to estimate something of
interest about the whole population. To estimate the amount of recoverable oil in a region,
for example, a few sample holes might be drilled, or to estimate the abundance of a rare and
endangered bird species, the abundance of birds in the population might be estimated on the
pattern of detections from a sample of sites in the study region. Some obvious questions are
how to obtain the sample and make the observations and, once the sample data are to hand,
how best to use them to estimate the characteristic of the whole population. See also simple
random sampling and cluster sampling. [SMR Chapter 5.]
Sampling design: The procedure by which a sample of units is selected from the population. In
general a particular design is determined by assigning to each possible sample S the
probability Pr(S) of selecting that sample. See also random sample.
Sampling distribution: The probability distribution of a statistic calculated from a random sample
of a particular size. For example, the sampling distribution of the arithmetic mean of samples
of size n taken from a normal distribution with mean µ and standard deviation σ, is a normal
distribution also with mean µ but with standard deviation =
ffiffiffi
n
p
. [SMR Chapter 8.]
Sampling error: The difference between the sample result and the population characteristic being
estimated. In practice, the sampling error can rarely be determined because the population
characteristic is not usually known. With appropriate sampling procedures, however, it can be
kept small and the investigator can determine its probable limits of magnitude. See also
standard error.[Sampling Techniques, 1977, 3rd edition, W. G. Cochran, Wiley, New York.]
Sampling frames: The portion of the population from which the sample is selected. They are usually
defined by geographic listings, maps, directories, membership lists or from telephone or
other electronic formats. [Survey Sampling, 1995, L. Kish, Wiley, New York.]
Sampling units: The entities to be sampled by a
sampling design
. In many surveys these entities will
be people, but often they will involve larger groupings of individuals. In
institutional surveys
,
for example, they may be hospitals, businesses, etc. Occasionally it may not be clear what the
units should be. In a survey of agricultural crops in a region, the region might be divided into a
set of geographic areas, plots or segments, and a sample of units selected using a map. But such
units could obviously be made alternative sizes and shapes, and such choices may affect both
the cost of the survey and the precision of the estimators. [SMR Chapter 14.]
Sampling variation: The variation shown by different samples of the same size from the same
population. [SMR Chapter 7.]
Samp l ing with and with out repl acement: Terms used to describe two possible methods of
taking samples from a
finite population
. When each element is replaced before the next one
is drawn, sampling is said to be ‘with replacement’. When elements are not replaced then the
sampling is referred to as ‘without replacement’. See also bootstrap, jackknife and hyper-
geometric distribution. [KA1 Chapter 9.]
Sampling zeros: Zero frequencies that occur in the cells of
contingency tables
simply as a result of
inadequate sample size. See also structural zeros.[The Analysis of Contingency Tables, 2nd
edition, 1992, B. S. Everitt, Chapman and Hall/CRC Press, London.]
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