Dacko S.G. The Advanced Dictionary of Marketing Putting Theory to Use
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Classification of Key Terms 600
World Wide Web marketing see Web
marketing; online marketing
worldwide marketing see global
marketing
WWW marketing see Web marketing;
online marketing
TECHNIQUES
door-in-the-face technique
foot-in-the-door technique
low-ball technique
rejection-then-retreat technique see
door-in-the-face technique
4. Effects (along with biases, fallacies and errors, phenomena, and
syndromes)
EFFECTS
advertising wearout effect
anchoring effect
ancient mariner effect
announcement effect
audience effect
Averch–Johnson effect
backwash effects
bandwagon effect
Barnum effect
basement effect see floor effect
Baumol effect see Baumol’s cost
disease
boomerang effect
butterfly effect
bystander effect
carry over effect
ceiling effect
certainty effect
cohort effect
common ratio effect
context effect
contrast effect
country of origin effect
Crespi effect see elation effect
customer volume effect see loyalty
effect
delayed response effect see lagged
effect
distinctiveness effect see von Restorff
effect
division of labor effect
domino effect
double jeopardy effect
edge effect see serial position effect
elation effect
end effect see serial position effect
endowment effect
even price effect
experience curve effect
experimenter effect
experimenter expectancy effect
false consensus effect
fan effect
floor effect
Forer effect see Barnum effect
framing effect
free rider effect
gain–loss effect
halo effect
Hawthorne effect
hierarchy of effects
hockey stick effect
honeymoon effect
horns and halo effect see halo effect
I-knew-it-all-along effect see hindsight
bias
imitation effect
income effect
innovation effect
isolation effect
John Henry effect
lagged effect
lagged response see lagged effect
learning curve effect
loyalty effect
loyalty ripple effect
market share effect
mere exposure effect
mood effect
network effect
nine effect see odd price effect
odd price effect
order effect
601 Classification of Key Terms
order of entry effect see market entry
timing
outlier effect
overconfidence effect
passing stranger effect see ancient
mariner effect
placebo effect
placement effect see order effect
Pollyanna effect
price effect
primacy effect
profit-per-customer effect see loyalty
effect
Pygmalion effect
ratchet effect
rebound effect
recency effect
red queen effect
repetition effect
reputation effect
Restorff effect see von Restorff
effect
Ringelmann effect see social
loafing
ripple effect
Rosencrantz and Guildenstern effect
see approach–avoidance conflict
Rosenthal effect see experimenter
expectancy effect
serial position effect
shared-cost effect
sleeper effect
snob effect
snowball effect
spillover effect
substitute awareness effect
substitution effect
testing effect
unique value effect
variety effect
Veblen effect see goods
volume effect see loyalty effect
von Restorff effect
Wal-Mart effect
warm/cold effect
word-of-mouth effect
BIASES
common method bias
confirmation bias
hindsight bias
late response bias see bias
non-response bias see bias
sequence bias see bias
FALLACIES AND ERRORS
Concorde fallacy see sunk cost fallacy
conjunction fallacy
fallacy of composition
fallacy of misplaced concreteness
fundamental attribution error
gambler’s fallacy
sunk cost fallacy
PHENOMENA
Asch phemonenon
cocktail party phenomenon
SYNDROMES
me-too syndrome see me-too
marketing
NIH syndrome see new product
development
not invented here syndrome see new
product development