
Part C Probability ⏐ 6: Probability 183
Required
(a) Construct a payoff table.
(b) Find the most profitable number of programmes to print.
Solution
(a) Actions: print levels
250 500 750 1,000 1,250
250 (p = 0.1) 950 900 850 800 750
Circumstances: 500 (p = 0.2) 950 1,400 1,350 1,300 1,250
demand levels 750 (p = 0.4) 950 1,400 1,850 1,800 1,750
1,000 (p = 0.1) 950 1,400 1,850 2,300 2,250
1,250 (p = 0.2) 950 1,400 1,850 2,300 2,750
These figures are calculated as the profit under each set of circumstances. For example, if the cinema
produces 1,000 programmes and 1,000 are demanded, the profit is calculated as follows.
Total revenue = advertising revenue + sale of programmes
= $2,500 + $(1,000
× 2)
= $4,500
Total costs = $2,000 + $(0.20 × 1,000)
= $2,000 + $200
= $2,200
Profit = total revenue – total costs = $4,500 – $2,200 = $2,300
Similarly, if the cinema produces 750 programmes, but only 500 are demanded, the profit is calculated as
follows.
Total revenue = $2,500 + $(500 × 2)
= $2,500 + $1,000 = $3,500
Total costs = $2,000 + $(0.20 × 750)
= $2,000 + $150
= $2,150
Profit = total revenue – total costs = $3,500 – $2,150 = $1,350
Note that whatever the print level, the maximum profit that can be earned is determined by the demand.
This means that when 250 programmes are printed, the profit is $950 when demand is 250. Profit is also
$950 when demand is 500, 750, 1,000 or 1,250.
(b) The expected profits from each of the possible print levels are as follows.
Print 250
Expected profit = $((950 × 0.1) + (950 × 0.2) + (950 × 0.4) + (950 × 0.1) + (950 × 0.2)) = $950
Print 500
Expected profit = $((900 × 0.1) + (1,400 × (0.2 + 0.4 + 0.1 + 0.2))) = $1,350
Print 750
Expected profit = $((850 × 0.1) + (1,350 × 0.2) + (1,850 × 0.7)) = $1,650
Print 1,000
Expected profit = $((800 × 0.1) + (1,300 × 0.2) + (1,800 × 0.4) + (2,300 × 0.3)) = $1,750