74 Investment Risk Management
Setting up a departmental risk management function will monitor a risk hazard, and train
staff. Under the trend of short-termisim in career and instant gratification, there are limits to
how much passive personnel watching can achieve.
It is traditionally incumbent upon the industry watchers and regulators to monitor the oper-
ations and losses on a “watch list”, then to sound alarm bells. Yet, this corporate warning is too
late for many shareholders. The auditors are meant to perform a regular financial health-check,
as is done before a merger or acquisition.
REPUTATIONAL RISK
What due diligence is meant to do is to protect you before you buy. Caveat emptor!
Unfortunately, the banks and funds have concentrated on white-collar executives cramming
themselves into a large boardroom for a long discussion, possibly punctuated by lunch and
drinks. Bankers, financiers, accountants, lawyers, technical specialists and backup staff all
enter into the fray. This makes the due diligence a top-heavy, unwieldy and often ineffective
process. This is because there are people of the like mindset who are often intent on take-over
or merger.
CASE STUDY: ENRON
There can be few companies that suffered a reputation risk as disastrous as Enron. It
continues to loom large in investors’ mental risk radar whenever anyone mentions something
akin to “restatement of earnings”. Enron’s golden assets proved irresistible to many. A more
ambitious firm always comes along, bigger and brasher, richer and slicker than the previous
fraud. The investor lemmings who rushed headlong into Enron’s golden wonder shares lost
out. The SEC is sometimes held to blame, but no exchange or regulator can discover and
halt all frauds. This case continues to unwind with few professions coming out covered in
glory.
2
Sadly, empirical tests bear us out, that the normal corporate due diligence is done poorly
in general. Dynegy CEO Chuck Watson confirmed that the planned $9.5 billion takeover
of rival Enron would go ahead. It had “nothing but upside”, he said.
3
We can try to explain why M&A often proceed even when the due diligence points to
a potential failure. Dynegy was within a whisker of taking over Enron despite banking
analysts questioning whether Dynegy could have inspected the company in adequate detail
within such a hurried due diligence.
4
Ambiguous evidence and management stubbornness can override the due diligence find-
ings, even in the face of corporate failure. Risk appetite overrides the limit for bearing risk –
eventually they give up after the event failure. During 1999–2000, 11 556 US M&A cases of
>51 % equity were announced. Only a tiny proportion, 383, did not complete as the project
momentum carried most through.
5
Most M&A failed to meet their targets. Management stubbornness or self-interests against
shareholder benefit (a k a “agency theory”) are attributable. One major perk could be a larger
salary or bonus upon M&A; bigger workforce and more sales and revenue. Based on fulfilling
2
“Enron and corporate law: all guilty”, Economist, 30 January 2003; “Enron’s trail of deception”, BBC News, 13 February 2003.
3
“Dynegy set to buy Enron for $9.5 bn” CNN Money, 9 November 2001.
4
“Dynegy set to buy Enron for $9.5 bn” CNN Money, 9 November 2001.
5
Thomson Financial Data, 2001.