Блэкуэлл Р.Д., Миниард П., Энджел Дж. Поведение потребителей

Подождите немного. Документ загружается.

Примечания 9Д

Stephanie Noble and Charles Schewe, «Cohort Segmentation: An Exploration of its Valid-

\ty» Journal of Business Research, 56 (December 2003), 979-987.

Gert Hofstede, «Culture's Consequences: International Differences in Work-Related Val-

ues» (Beverly Hills, С A: Sage Publications, 1984).

Roger P. Mclntyre, Martin S. Meloche, and Susan L. Lewis, «National Culture as a Macro

Tool for Environmental Sensitivity Segmentation», in David Cravens and Peter Dickson, eds.,

Enhancing Knowledge Development in Marketing (Chicago: American Marketing Association,

1993), 153-159.

Joel Garreau, The Nine Nations of North America (Boston: Houghton Mifflin, 1981).

Reynolds «Up on the Envy Meter».

Walter McDougal, Freedom Just Around the Corner: A New American History, 1585-1828

(New York: Harper/Collins, 2004).

«Month's 10 Most-Liked, Most Recalled TV Spots», www.adage.com (March 7, 2005).

David Ellis, «Benetton Ads: A Risque Business», Time (March 25,1991), 13.

Seymour M. Lipset, North American Cultures: Values and Institutions in Canada and the

United States (Orono, ME: Borderlands, 1990), 6.

Rohit Deshpande, Wayne D. Hoyer, and Naveen Donthu, «The Intensity of Ethnic Affili-

ation: A Study of the Sociology of Hispanic Consumption»,yoz/raa/ of Consumer Research, 13

(September 1986), 214-219.

Elizabeth С Hirschman, «An Examination of Ethnicity and Consumption Using Free Re-

sponse Data», in AMA Educators' Conference Proceedings (Chicago: American Marketing Asso-

ciation, 1982), 84-88.

Johanna Zmud and Carolos Arce, «The Ethnicity and Consumption Relationship», in John

F. Sherry Jr., and Brian Sternthal, eds., Diversity in Consumer behavior (Provо, UT: Association

for Consumer Research, 1992), 443-449.

Edith McArthur, «What Language Do You Speak?», American Demographics (October

1984), 32-33.

Nathan Caplan, John K. Whitmore, and Marcella H. Choy, The Boat People and Achieve-

ment in America: A Study of Family Life, Hard Work, and Cultural Values (Ann Arbor, MI: Uni-

versity of Michigan Press, 1989).

Donnel Briley and Robert Wyer Jr., «The Effect of Group Membership Salience on the

Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions» Journal of

Consumer Research, 29 (December 2002), 400-416.

Douglas W. LaBahn and Katrin R. Harich, «Sensitivity to National Business Culture: Ef-

fects on U.S.-Mexican Channel Relationship Performance» Journal of International Marketing,

5 (Winter 1997), 29-51.

Lisa Penalozaand Mary С Gilly, «Marketer Acculturation: The Changer and the Changed»,

Journal of Marketing 63 Ouly 1999), 84-104.

Shelly Reese, «When Whites Aren't a Mass Market», American Demographics (March 1997),

51-54.

Ibid.

Mark Forehand and Rohit Deshpande, «What We See Makes Us Who We Are: Priming

Ethnic Self-Awareness and Advertising Response», Journal of Marketing Research, 38 (August

2001), 336-349.

William O'Hare, «Managing Multiple-Race Data», American Demographics (April 1998),

42-44.

Christy Fisher, «It's All in the Details», American Demographics (April 1998), 45-47.

Juan Faura, «Transcultural Marketing No Longer an Afterthought», Marketing News (Jan-

uary 4, 1999), 16.

912 Примечания

Reynolds Farley and Suzanne M. Bianchi, «The Growing Gap between Blacks», American

Demographics Quly 1983), 15-18.

Jerome D. Williams, «Reflections of a Black Middle-Class Consumer: Caught between Two

Worlds or Getting the Best of Both?» in Sherry and Stern-thai, Diversity in Consumer Behavior,

850-855.

Cyndee Miller, «Research on Black Consumers», Marketing News (September 13,1993), Iff.

Магк Green, Invisible People: The Depiction of Minorities in Magazine Ads and Catalogs

(New York: City of New York Department of Consumer Affairs, 1991).

Tommy E. Whittler, «The Effects of Actors' Race in Commercial Advertising: Review and

Extension» Journal of Advertising, 20 (September 1991), 54-60; Tommy E. Whittler and Joan

DiMeo, «Viewers' Reactions to Racial Cues in Advertising Stimuli», Journal of Advertising Re-

search, 31 (December 1991), 37-46.

«Affluence Is at Record Level», American Demographics Magazine Supplement (November

1999), 8.

Chris Sandlund, «There's a New Face to America», Success (April 1999), 40.

Susan Thea Posnock, «The Color of the Magazine Industry», Folio Magazine (January 5,2004).

"William O'Hare, «Blacks and Whites: One Market or Two?», American Demographics

(March 1987), 44-48.

Nancy Ten Kate, «Black Children More Likely to Live with One Parent», American Demo-

graphics (February 1991), 11.

A collection of articles on this topic is found in Harriette Pipies McAdoo, ed., Black Fami-

lies (Newbury Park, CA: Sage Publications, 1988).

William J. Quails and David J. Moore, «Stereotyping Effects on Consumers' Evaluation of

Advertising: Impact of Racial Difference between Actors and Viewers», Psychology and Mar-

keting, 7 (Summer 1990), 135-151.

Frank McCoy, «Rethinking the Cost of Discrimination», Black Enterj>rise, 24 (January

1994), 54-59.

David Crockett and Melanie Wallendorf, «The Role of Normative Political Ideology in

Consumer Behavior», journal of Consumer Research, 31 (December 2004), 511-519.

Raymond A. Bauer and Scott M. Cunningham, Studies in the Negro Market (Cambridge,

MA: Marketing Science Institute, 1970). See also Donald Sexton, «Black Buyer Behavior»,

Journal of Marketing, 36 (October 1972), 36-39.

Thomas E. Ness and Melvin T. Stith, «Middle-Class Values in Blacks and Whites», in

Robert E. Pitts Jr. and Arch G. Woodside, Personal Values and Consumer Psychology (Lexing-

ton, MA: Lexington Books, 1984), 255-270.

Parke Gibson, $70 Billion in the Black (New York: Macmillan, 1978); B. G. Yovovich, «The

Debate Rages On: Marketing to Blacks», Advertising Age (November 29, 1982), M-10; David

Astor, «Black Spending Power: $140 Billion and Growing», Marketing Communications (July

1982), 13-18; P. A. Robinson, С P. Rao, and S. G. Mehta, «Historical Perspectives of Black

Consumer Research in the United States: A Critical Review», in C. T. Tan and J. Sheth, eds.,

Historical Perspectives in Consumer Research (Singapore: National University of Singapore, 1985),

46-50.

Jake Holden, «The Ring of Truth», American Demographics (October 1998), ] 4.

Ibid.

«Black Newspapers Push Kohl's Boycott over Lack of Advertising», Milwaukee journal-

Sentinel, March 9, 2005.

Patti Williams and Jennifer Aaker, «Can Mixed Emotions Peacefully Coexist? »> Journal of

Consumer Research, 28 (March 2002), 636-650.

United States Bureau of Citizenship and Immigration Services, United States Department

of Homeland Security, www.uscis.gov, most recent data for 2003.

Примечания 913

Wendy Manning and William O'Hare, «Asian-American Businesses», American Demograph-

ics (August 1988), 35-39.

William O'Hare, «Reaching for the Dream», American Demographics (January 1992), 32-36.

Ivan Light and Edna Bonacich, Immigrant Entrepreneurs: Koreans in Los Angeles, 1965—

1982 (Los Angeles: University of California Press, 1988).

Dan Fost, «California's Asian Market», American Demographics (October 1990), 34-37.

Cyndee Miller, «Hot Asian-American Market Not Starting Much of a Fire Yet», Marketing

News (January 21, 1991), 12.

Marcia Mogelonsky, «Watching in Tongues», American Demographics (April 1998), 48-52.

Chris Sandlund, «There's a New Face to America», Success (April 1999), 44.

Joel Kotkin, «Selling to the New America», Inc. (July 1987), 46-47.

Geraldine Fennel, Joel Saegert, Francis Piron, and Rosemary Jimenez, «Do Hispanics Con-

stitute a Market Segment?» in Sherry and Sternthal, Diversity in Consumer Behavior, 28-33.

Humberto Valencia, «Hispanic Values and Subcultural Research»

/ом?тга/'of the Academy

of Marketing Science, 17 (Winter 1989), 23-28; Van R. Wood and Roy Howell, «A Note on

Hispanic Values and Subcultural Research: An Alternative View», Journal of the Academy of

Marketing Science, 19 (Winter 1991), 61-67.

Quandary over One Term to Cover Myriad People», Wall Street journal (January 18,1994), Bl.

Daniel Yankelovich, Spanish USA (New York: Yankelovich, Skelly & White, 1981). See

also the reports on a repetition in 1984 of the same study in «Homogenized Hispanics», Ameri-

can Demographics (February 1985), 16.

"Yankelovich, Spanish USA.

100

«Soccer Plays to Growing Hispanic Market», Population Today (April 1999), 5.

101

Lisa Penaloza Alaniz and Marcy C. Gilly, «The Hispanic Family-Consumer Research Is-

sues», Psychology and Marketing (Winter 1986), 291-303.

102

Helene Stapinski, «Generacion Latino», American Demographics Q\i\y 1999), 65.

103

«Latino Pentecostals», PBS Religion and Ethics Newsweekly (March 18, 2005).

104

«Latino Mormons Grow in Numbers Nationwide», Ventura County Star, (March 7,2005).

105

Ibid.

106

Lisa Jones Townsel, «Cosmetics Go Ethnic», St. Louis Post-Dispatch (August 26,1997), C8.

107

Laurel Wentz, «Target Broadens Hispanic Marketing Efforts», www.adage.com (Febru-

ary 28, 2005).

108

Marcia Mogelonsky, «Watching in Tongues», American Demographics (April 1998), 48-52.

109

Laurel Wentz, «Big Markets Get It Wrong with Hispanic Websites», www.adage.com

(February 24, 2005).

11(1

Luiz Diaz-Altertini, «Brand-Loyal Hispanics Need Good Reason for Switching», Adver-

tising Age (April 16, 1979), SX-23.

111

Cynthia Webster, «The Effects of Hispanic Subcultural Identification on Information

Search Behavior», journal of Advertising Research, 32 (September/ October 1992), 54-62.

112

Robert E. Wilkes and Humberto Valencia, «Shopping-Related Characteristics of Mexi-

can-Americans and Blacks», Psychology and Marketing, 3 (Winter 1986), 247-259.

11:1

Joel Saegert, Robert J. Hoover, and Marye Tharp Hilger, «Characteristics of Mexican

American Consumers», journal of Consumer Research, 12 (June 1985), 104-109.

114

Humberto Valencia, «Point of View: Avoid Hispanic Market Blunders», Journal of Adver-

tising Research, 23 (January 1984), 19-22.

Jim Sondheim, Rodd Rodriquez, Richard Dillon, and Richard Parades, «Hispanic Market:

The Invisible Giant», Advertising Age (April 16,1979), S-20. See also Martha Frase-Blunt, «Who

Watches Spanish Language TV?» Hispanic (November 1991), 26-27.

T. Bettina Cornewell and Alan David Bligh, «Complaint Behavior of Mexican-American

Consumers to a Third-Party Agency», journal of Consumer Affairs, 25 (Summer 1991), 1-18.

30 Зак. 938

914 Примечания

117

Statistics Canada, www.statcan.ca (March 2005).

118

Pierre C. Lefrancois and Giles Chatel, «The French-Canadian Consumer: Fact and Fan-

cy», in J. S. Wright and J. L. Goldstrucker, eds., New Ideas for Successful Marketing (Chicago:

American Marketing Association, 1966), 705-717; Bernard Blishen, «Social Class and Oppor-

tunity in Canada», Canadian Review of Sociology and Anthropology, 7 (May 1970), 110-127.

119

Robert Tamilia, «Cross-Cultural Advertising Research: A Review and Suggested Frame-

work», in Ronald C. Curhan, ed., 1974 Combined Proceedings of the AMA (Chicago: American

Marketing Association, 1974), 131-134.

120

David Luna and Laura Peracchio, «Moderators of Language Effects in Advertising to Bi-

linguals: A Psycholinguistic Approach», journal of Consumer Research, 28 (September 2001),

284-296.

121

Daniel W. Rossides, Social Stratification (Englewood Cliffs, NJ: Prentice-Hall, 1990).

122

Max Weber, in H. H. Gard and С Wright Mills, eds., From Max Weber: Essays in Sociology

(New York: Oxford University Press, 1946), 193.

123

Excerpts from Kenneth Labich, «Class in America», Fortune (February 7,1994), 114-126.

124

Stephen L. Nock, «Social Origins as Determinants of Family Social Status» (paper pre-

sented to the Mid-South Sociological Association, 1980).

125

Reprinted with permission of Wadsworth, Inc., from Dennis Gilbert and Joseph A. Kahl,

The American Class Structure: A New Synthesis, 3rd ed. (1982). Although not cited in each in-

stance, this excellent book has influenced the content of this chapter in numerous other points.

126

Robert Cage, «Spending Differences across Occupational Fields», Monthly Labor Review,

112 (December 1989), 33-43.

127

David H. Demo and Ritch С Savin-Williams, «Early Adolescent Self-Esteem as a Function

of Social Class», American journal ofSociology, 88 (November 1983), 763-773; Viktor Gecas and

Monica A. Seff, «Social Class and Self-Esteem: Psychological Centrality, Compensation, and the

Relative Effects of Work and Home», Social Psychology Quarterly, 53 (1990), 165-173.

128

Elizabeth C. Hirschman, «Secular Immortality and the American Ideology of Affluence»,

Journal of Consumer Research, 17 G

une

1990), 31-42.

129

Michael Useem and S. M. Miller, «The Upper Class in Higher Education», Social Policy, 7

(January/February 1977), 28-31.

130

W. Lloyd Warner, Social Class in America: A Manual of Procedure for the Measurement of

Social Status (New York: Harper, 1960).

131

The Gilbert-Kahl estimates are also accepted in Daniel W. Rossides, Social Stratification

(Englewood Cliffs, NJ: Prentice-Hall, 1990), 406-408. Class publications that even today are

still valuable reading for consumer analysts include Pierre Martineau, «Social Classes and Spend-

ing Behavior», journal of Marketing, 23 (October 1958), 121-130; Sidney Levy, «Social Class

and Consumer Behavior», in Joseph W. Newman, ed., On Knowing the Consumer (New York:

Wiley, 1966), 146-160; Richard R. Coleman and Bernice L. Neugarten, Social Status in the City

(San Francisco: Jossey-Bass, 1971).

l32

Natalya Prusakova, «Dress to Impress», Business in the USSR (December 1991), 90-93.

133

Andrea Tyree and Robert W. Hodge, «Five Empirical Landmarks», Social Forces, 56 (March

1978), 761-769. Some of the methodological issues in these studies are discussed in C. Matthew

Snipp, «Occupational Mobility and Social Class: Insights from Men's Career Mobility», Amer-

ican Sociological Review, 50 (August 1985), 475-492.

134

John R. Snarey and George E. Vaillant, «How Lower- and Working-Class Youth Become

Middle-Class Adults: The Association between Ego Defense Mechanisms and Upward Social

Mobility», Child Development, 56 (1985), 904-908.

135

Ivan D. Chase, «A Comparison of Men's and Women's Intergenerational Mobility in the

United States», American Sociological Review, 40 (August 1975), 483-505.

Примечания £И5

136

Hirschman, «Secular Immortality and the American Ideology of Affluence».

l37

Kenneth Labich, «Class in America», Fortune (February 7, 1994), 114-126.

138

Jaclyn Fierman, «The High-Living Middle Class», Fortune (April 13,1987), 27.

139

Anne Brumbaugh, «Source and Non-Source Cues in Advertising and Their Effects on the

Activation of Cultural and Subcultural Knowledge on the Route to Persuasion», Journal of

Consumer Research, 29 (September 2002), 258-270.

Глава 12

Harry L. Davis, «Decision Making within the Household» Journal of Consumer Research, 2

(March 1976), 241-260.

Terry Childers and Akshay Rao, «The Influence of Familial and Peer- Based Reference Groups

on Consumer Decisions», Journal of Consumer Research, 19 (September 1992), 198-221.

For a discussion of these issues on a global perspective, see Nico Keilman, Anton Kuitsten,

and Ad Vossen, eds., Modeling Household Formation and Dissolution (New York: Oxford Uni-

versity Press, 1988).

David H. Olson, et al., Families: What Makes Them Work? (Beverly Hills, CA: Sage Publica-

tions, 1983).

Hamilton I. McCubbin and Marilyn A. McCubbin, «Typologies of Resilient Families: Emerg-

ing Roles of Social Class and Ethnicity», Family Relations, 37 (July 1988), 247-254.

Tibbett Speer, «Stretching the Holiday Season», American Demographics (November 1997), 43.

Russell Belk, «A Child's Christmas in America: Santa Claus as Deity, Consumption as Reli-

gion», Journal of American Culture, 10 (Spring 1987), 87-100; David Cheal, The Gift Economy

(London: Routledge, 1988); Elizabeth Hirschman and Priscilla LaBarbera, «The Meaning of

Christmas», in Elizabeth Hirschman, ed., Interpretative Consumer Research (Provo, UT: Associ-

ation for Consumer Research), 136-147.

Russell Belk and Gregory Coon, «Gift Giving as Agapic Love: An Alternative to the Ex-

change Paradigm Based on Dating Experiences», Journal of Consumer Research, 20 (December

1993), 393-417.

«Holiday Finale Disappoints Retailers — Again», Wall Street Journal (December 26,1997).

Chenting Su, Edward Fern, and Keying Ye, «A Temporal Dynamic Model of Spousal

Family Purchase-Decision Behavior», Journal of Marketing Research, 40 (August 2003),

268-282.

Robert Boutilier, «Pulling the Family's Strings», American Demographics (August 1993),

44-48.

Theresa Howard, «Family Marketing Values: Beyond Toys and Coloring Books», Nation's

Restaurant News (April 22, 1996).

Harry L. Davis and Benny R. Rigaux, «Perception of Marital Roles in Decision Processes»,

journal of Consumer Research, 1 (J

une

1974), 5-14.

Marilyn Lavin, «Husband-Dominant, Wife-Dominant, Joint: A Shopping Typology for

Baby Boom Couples?» Journal of Consumer Marketing, 10 (1993), 33-42.

William J. Quails, «Changing Sex Roles: Its Impact upon Family Decision Making», in

Andrew Mitchell, ed., Advances in Consumer Research, 9 (Ann Arbor, MI: Association for Con-

sumer Research, 1982), 267-270.

Joseph Bellizzi and Laura Milner, «Gender Positioning of a Traditionally Male-Dominat-

ed Product», Journal of Advertising Research, 31 (June/July 1991), 72-79.

For research on this topic from a wide variety of disciplines, see Beth B. Hess and Myra

Marx Ferree, Analyzing Gender (Newbury Park, CA: Sage Publications, 1987).

Roger Jenkins, «Contributions of Theory to the Study of Family Decision-Making», in

Jerry Olson, ed., Advances in Consumer Research, 7 (Ann Arbor, MI: Association for Consumer

Research, 1980), 207-211.

916 Примечания

Alvin Bums and Donald Granbois, «Advancing the Study of Family Purchase Decision

Making», in Olson, Advances in Consumer Research, 221-226.

Sunil Gupta, Michael R. Hagerty, and John G. Myers, «New Directions in Family Decision

Making Research», in Alice M. Tybout, ed., Advances in Consumer Research, 10 (Ann Arbor,

MI: Association for Consumer Research, 1983), 445-450.

Mary Lou Roberts, «Gender Differences and Household Decision-Making: Needed Con-

ceptual and Methodological Developments», in Thomas C. Kinnear, ed., Advances in Consumer

Research, 11 (Provo, UT: Association for Consumer Research, 1984), 276-278.

Eileen Fischer and Stephen J. Arnold, «More than a Labor of Love: Gender Roles and Christ-

mas Gift Shopping», Journal of Consumer Research, 17 (December 1990), 333-343.

William D. Wells and George Gubar, «The Life Cycle Concept», Journal of Marketing

Research, 2 (November 1966), 355-363.

Fred D. Reynolds and William D. Wells, Consumer Behavior(NewYork: McGraw-Hill, 1977).

Patrick E. Murphy and William Staples, «A Modernized Family Life Cycle», journal of

Consumer Research, 6 (June 1979), 12-22.

Erin White, «Focus on Recruitment, Pay and Getting Ahead», Wall StreetJournal (Febru-

ary 22, 2005), B8.

Janet Wagner and Sherman Hanna, «The Effectiveness of Family Life Cycle Variables in

Consumer Expenditure Research»,/oMrae/ ofConsumer Research, 10 (December 1983), 281-291.

A very Johnson, «Spring-Break Party Destinations Try Bringing In the Grown-Ups», Wall

Street Journal (February 22, 2005), D6.

Joanne Y. Cleaver, «Good Old Dad», American Demographics Qnne 1999), 59-63.

Cheryl Russell, «The New Consumer Paradigm», American Demographics (April 1999),

52-53.

Household Spending: Who Spends How Much on What (Ithaca, NY: New Strategist Publica-

tions, 2005), 1.

Julie Appleby, «Health Care Tab Ready to Explode», USA Today (February 24, 2005), Al.

Kendra Darko, «A Home of Their Own», American Demographics (September 1999), 35-38.

Jennifer Lach, «The Consequences of Divorce», American Demographics (October 1999), 14.

For a thorough analysis of the financial and other decision-making capabilities of these

families, see Frank Furstenbert and Graham B. Spanier, Recycling the Family (Beverly Hills,

CA: Sage Publications, 1984).

Amy Harmon, «Ask Them (All 8 of Them) about Their Grandson», Hew York Times (March

20, 2005).

«The Future of Households», American Demographics (December 1993), 39.

Peter Francese, «Well Enough Alone», American Demographics, 24 (November 2003), 32-34.

Kendra Darko, «A Home of Their Own», American Demographics (September 1999), 35-38.

Anne McGrath, «Living Alone and Loving It», U.S. News and World Report (August 3,1987).

W. Wayne Delozier and C. William Roe, «Marketing to the Homosexual (Gay) Market»,

in Robert L. King, ed., Marketing: Toward the Twenty-First Century (Richmond, VA: Southern

Marketing Association, 1991), 107-109.

Felicity Barringer, «Sex Survey of American Men Finds 1 percent Are Gay», New York

Times (April 15, 1993), Al.

«Gay Community Looks for Strength in Numbers», American Marketplace (July 4,1991), 134.

Rachel X. Weissman, «Gay Market Power», American Demographics (June 1999), 32-33.

Steven Kates, «The Protean Quality of Subcultural Consumption: An Ethnographic Ac-

count of Gay Consumers», Journal of Consumer Research, 29 (December 2002), 383-400.

Weissman, «Gay Market Power».

"Cyndee Miller, «Gays Are Affluent but Often Overlooked Market», Marketing Nereis (De-

cember 24, 1990), 2.

Примечания 917

Steven Kates, «The Dynamics of Brand Legitimacy: An Interpretive Study in the Gay

Men's Community», Journal of Consumer Research, 31 (September 2004), 455-465.

U.S. Bureau of the Census, No. 75, «Family Groups with Children Under 18 Years Old, by

Race and Hispanic Origin, 1997».

David Wilson, «Role Theory and Buying-Selling Negotiations: A Critical Review», in Ri-

chard Bagozzi, ed., Marketing in the 1980s (Chicago: American Marketing Association, 1980),

118-121.

U.S. Department of Labor, Bureau of Labor Statistics, data.bls.gov (March 2005).

Salah Hassan and Roger Blackwell, Global Marketing Perspectives and Cases (Fort Worth,

TX: Dryden Press, 1994), 122.

Rose M. Rubin, Bobye J. Riney, and David J. Molina, «Expenditure Pattern Differentials

between One-Earner and Dual-Earner Households: 1972-1973 and 1984» Journal oj Consumer

Research, 17 (June 1990), 43-52.

Eva Jacobs, Stephanie Shipp, and Gregory Brown, «Families of Working Wives Spending

More on Services and Non-durables», Monthly Labor Review, 112 (February 1989), 15-23.

Rena Bartos, The Moving Target: What Every Marketer Should Know about Women (New

York: Free Press, 1982).

Charles Schaninger, Margaret Nelson, and William Danko, «An Empirical Evaluation of

the Bartos Model of Wife's Work Involvement», Journal of Advertising Research, 33 (May-June

1993), 49-63.

Marianne Ferberand Bonnie Birnbaum, «OneJoborTwoJobs: The Implications for Young

Wives», Journal of Consumer Research, 8 (December 1980), 263-271.

Charles B. Weinberg and Russell S. Winer, «Working Wives and Major Family Expenditures:

Replication and Extension», Journal of Consumer Research, 7 (September 1983), 259-263.

Patricia Voydanoff, Work and Family Life (Newbury Park, CA: Sage Publications, 1987), 83.

Alvin C. Burns and Ellen Foxman, «Role Load and Its Consequences on Individual Con-

sumer Behavior», in Terence A. Shimp, et al., eds., 1986 AMA Educators' Proceedings (Chicago:

American Marketing Association, 1986), 18.

B. Townsend and I. C. O'Neil, «American Women Get Mad: Women's Attitudes Are Chang-

ing and Here's What You Can Expect in the 1990's», American Demographics (August 1990),

26-32.

F. Thomas Juster, «A Note on Recent Changes in Time Use», in R. Thomas Juster and

Frank P. Stafford, eds., Time, Goods, and Well-being (Ann Arbor, MI: Institute for Social Re-

search, 1985), 313-332.

Done Bellante.and Ann C. Foster, «Working Wives and Expenditure on Services»,Journal

of Consumer Research, 11 (September 1984), 700-707.

Cristina Merrill, «Mother's Work Is Never Done», American Demographics (September

1999), 29-32.

Elizabeth Moore, William Wilkie, and Richard Lutz, «Passing the Torch: Intergeneration-

al Influences as a Source of Brand Equity», Journal of Marketing, 66 (April 2002), 17-38.

Alan Otten, «People Patterns», Wall Street Journal (June 14, 1988), 33.

Linda Jacobsen and Brad Edmondson, «Father Figures», American Demographics (August

1993), 22-27.

John P. Robinson, «Who's Doing the Housework», American Demographics (December

1988), 24-28ff.

Danny Hakim, «Big Pickup Trucks Eclipsing S.U.V.'s», New York Times (February 8,

2005), Cl.

Michael S. Kimmel, ed., Changing Men: Hew Directions in Research on Men and Masculinity

(Newbury Park, С A: Sage Publications, 1987).

918 Примечания

Joseph H. Pleck, «American Fathering in Historical Perspective», in Kimmel, Changing

Men, 93.

Cele Otnes and Mary McGrath, «Perceptions and Realities of Male Shopping Behavior»,

Journal of Retailing, 77 (Spring 2001), 111-138.

«Real Men Get Waxed», Economist, 368 (]n\y 5, 2003), 57.

Kevin Helliker, «Kingsize, Not Queen: Some Men Have Taken To Wearing Pantyhose —

Mainstay for Cross Dressers Is Boon to Athletes and Guys On Their Feet All Day Long», Wall

Street Journal (February 19, 2002), Al.

"Michael Kimmel, «What Do Men Want?» Harvard Business Review (November/ Decem-

ber 1993), 50-63.

Ibid.

"Robert E. Wilkes, «Husband-Wife Influence in Purchase Decisions: A Confirmation and

Extension», Journal of Marketing Research, 12 (May 1975), 224-227.

David Evans and Olivia Toth, «Parents Buy, But Kids Rule», Media Asia (November 14,

2003), 22-24.

J. Gregan-Paxton and John Roedder, «Are Young Children Adaptive Decision Makers? A

Study of Age Differences in Information Search Behavior», Journal of Consumer Research, 21

(March 1995), 567-580.

James McNeal, «Tapping the Three Kids' Markets», American Demographics (April 1998), 37.

Martin Lindstrom and Patricia Seybold, Brand Child (London: Kogan Page, 2003).

Sharon Beatty and Salil Talpade, «Adolescent Influence in Family Decision Making: A

Replication with Extension», Journal of Consumer Research, 21 (September 1994), 332-341.

Chankon Kim and Hanjoon Lee, «Development of Family Triadic Measures for Children's

Purchase Influence» Journal of Marketing Research, 34 (August 1997), 307-321.

Jamcs McNeal, «Tapping the Three Kids' Markets», American Demographics (April 1998),

37-41.

Margaret Pressler, «Kids Rule for Back to School», Washington Post (August 15,2004), F5.

Margaret Hogg, Margaret Bruce, and Alexander Hill, «Fashion Brand Preferences among

Young Consumers», International Journal of Retail & Distribution Management, 26 (August

1998), 293.

C. E. Hiteand R. E. Hite, «Reliance on Brand by Young Children», International Journal of

Market Research, 2,1 (March 1995), 185-193.

Shi Zhang and Sanjay Sood, «"Deep" and "Surface" Cues: Brand Extension Evaluations by

Children and Adults», Journal of Consumer Research, 29 (June 2002), 129-142.

Scott Ward, «Consumer Socialization», in Harold Kassarjian and Thomas Robertson, eds.,

Perspectives in Consumer Behavior (Glenview, IL: Scott Foresman, 1981).

"June Cotte and Stacy Wood, «Families and Innovative Consumer Behavior: A Triadic Anal-

ysis of Sibling and Parental Influence», Journal of Consumer Research, 31 Qune 2004), 78-87.

Sanford Grossbart, Les Carlson, and Ann Walsh, «Consumer Socialization and Frequency

of Shopping with Children», Journal of the Academy of Marketing Science, 19 (Summer 1991),

155-163.

Gary Cross, «Valves of Desire: A Historian's Perspective on Parents, Children, and Mar-

keting», Journal of Consumer Research, 19 (December 2002), 441-448.

Elizabeth Moore and Richard Lutz, «Children, Advertising, and Product Experiences:

A Mulltimethod Inquiry», Journal of Consumer Research, 27 (June 2000), 31-49.

Les Carlson, Sanford Grossbart, and J. Kathleen Stuenke, «The Role of Parental Socializa-

tion Types on Differential Family Communication Patterns Regarding Consumption»,/oMrrca/

of Consumer Psychology, 1 (1992), 31-52.

Robert E. Wildes, «Husband-Wife Influence in Purchase Decisions: A Confirmation and

Extension», Journal of Marketing Research, 12 (May 1975), 224-227.

Примечания 5И9

Rosann L. Spiro, «Persuasion in Family Decision-Making», Journal of Consumer Research,

9 (March 1983), 393-401.

Donald H. Granbois and John O. Summers, «Primary and Secondary Validity of Consumer

Purchase Probabilities», Journal of Consumer Research, 1 (March 1975), 31-38.

Глава 13

Cornelia Pechraann and Susan Knight, «An Experimental Investigation of the Joint Effects

of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption»,

Journal of Consumer Research, 29 Qune 2002), 5-20.

William O. Bearden and Michael J. Etzel, «Reference Group Influence on Product and

Brand Purchase Decisions», Journal of Consumer Research, 9 (September 1982), 184.

C. Whan Park and V. Parker Lewsig, «Students and Housewives: Differences in Suscepti-

bility to Reference Group Influence», Journal of Consumer Research, 4 (September 1977),

102-110.

For information on important studies in this area, see Solomon E. Asch, «Effects of Group

Pressure on the Modification and Distortion of Judgments», in H. Guetzkovv, ed., Groups, Lead-

ership, andMen (Pittsburgh, PA: Carnegie Press, 1951); Lee Ross, Gunter Bierbrauer, and Su-

san Hoffman, «The Role of Attribution Processes in Conformity and Dissent: Revisiting the

Asch Situation», American Psychologist (February 1976), 148-157; and M. Venkatesan, «Ex-

perimental Study of Consumer Behavior Conformity and Independence», Journal of Marketing

Research, 3 (November 1966), 384-387.

Robert E. Witt and Grady D. Bruce, «Group Influence and Brand Choice» Journal of Mar-

keting Research, 9 (November 1972), 440-443.

James C. Ward and Peter H. Reingen, «Sociocognitive Analysis of Group Decision Making

among Consumers» Journal of Consumer Research, 17 (December 1990), 245-262.

Cara Okleshen and Sanford Grossbart, «Usenet Groups, Virtual Community and Consum-

er Behavior», in Joseph W. Alba and J. Wesley Hutchinson, eds., Advances in Consumer Re-

search, 25 (Provo, UT: Association of Consumer Research, 1998), 276-282.

Eileen Fischer, Julia Bristor, and Brenda Gainer, «Creating or Escaping Community? An

Exploratory Study of Internet Consumers' Behaviors», Advancesin Consumer Research, 23 (Pro-

vo, UT: Association of Consumer Research, 1996), 178-182. See also Siok Kuan Tambyah, «Life

on the Net: The Reconstruction of Self and Community», Advances in Consumer Research, 23

(Provo, UT: Association of Consumer Research, 1996), 172-177.

Sonya Grier and Rohit Despande, «Social Dimensions of Consumer Distinctiveness: The

Influence of Social Status on Group Identity and Advertising PeTS\msion»,Journal of Marketing

Research, 38 (May 2001), 216-227.

Robert Burnkrant and Alain Cousineau, «Informational and Normative Social Influ-

ence in Buyer Behavior», Journal of Consumer Research (December 1975), 206-215. Also

see H. С Kelman, «Processes of Opinion Change», Public Opinion Quarterly, 25 (Spring

1961), 57-78.

Bobby Calder and Robert Burnkrant, «Interpersonal Influence on Consumer Behavior: An

Attribution Theory Approach», Journal of Consumer Research, 4 (June 1977), 29-38.

Diana Haytko and Julie Baker, «It's All At the Mall: Exploring Adolescent Girls' Experi-

ences», Journal of Retailing, 80 (Spring 2004), 67-84.

Richard L. Oliver, «Whence Consumer Loyalty?» in George S. Day and David B. Mont-

gomery, eds., Journal of Marketing, 63 (Special Issue 1999), 33-44.

Abraham Tesser, Murray Millar, and Janet Moore, «Some Affective Consequences of So-

cial Comparison and Reflection Processes: The Pain and Pleasure of Being Close», Journal of

Personality and Social Psychology, 54 Qanuary 1988), 1, 49-61.

920 Примечания

L. Wheeler, К. G. Shaver, R. A. Jones, G. R. Goethals, J. Cooper, J. E. Robinson, C. L.

Gruder, and K. W. Butzine, «Factors Determining the Choice of a Comparison Other», Journal

of Experimental Social Psychology, 5 (April 1969), 219-232.

Marsha L. Richins, «Social Comparison and the Idealized Images of Advertising», journal

of Consumer Research, 18 (June 1991), 71-83.

See William O. Bearden and Randall L. Rose, «Attention to Social Comparison Informa-

tion: An Individual Difference Factor Affecting Consumer Conformity», Journal of Consumer

Research, 16 (March 1990), 461-472; and William O. Bearden, Richard G. Netemeycr, and

Jesse E. Teel, «Measurement of Consumer Susceptibility to Interpersonal 1пПиепсе»,/омгиа/о/

Consumer Research, 15 (March 1989), 473-481.

George Homans, Social Behavior: Its Elementary Forms (New York: Harcourt, 1961).

Gwen Rae Bachmann, Deborah Roedder John, and Akshay R. Rao, «Children's Suscepti-

bility to Peer Group Purchase Influence: An Exploratory Investigation», in Leigh McAllister

and Michael L. Rothschild, eds., Advances in Consumer Research, 20 (Provo, UT: Association

for Consumer Research, 1992), 463-468; Stephen A. LaTour and Ajay K. Manrai, «Interactive

Impact of Information and Normative Influence on Donations»,,/ou?72a/ of Marketing Research,

26 (August 1989), 327-335; Paul W. Miniard and Joel E. Cohen, «Modeling Personal and Nor-

mative Influenceson Behavior», Journal of Consumer Research, 10 (September 1983), 169-180;

C. Whan Park and V. Parker Lessig, «Students and Housewives: Differences in Susceptibility

to Reference Group Influence», Journal of Consumer Research, 4 (September 1977), 102-109.

Bearden and Etzel, «Reference Group Influence on Product and Brand Purchase Deci-

sions».

David E. Midgley, Grahame R. Dowling, and Pamela D. Morrison, «Consumer Types, So-

cial Influence, Information Search and Choice», in Т. К. Srull, ed., Advances in Social Cognition

(Mahwah, NJ: Lawrence Erlbaum Associates, 1990), 137-143.

Miniard and Cohen, «Modeling Personal and Normative Influences on Behavior».

Bearden and Etzel, «Reference Group Influence on Product and Brand Purchase Deci-

sions».

«31 Major Trends Shaping the Future of American Business», Public Pulse, 2 (1986), 1;

Park and Lessig, «Students and Housewives»; Robert E. Burnkrant and Alan Cousineau, «In-

formational and Normative Social Influence in Buyer Behavior» ,,/омгиа/ of Consumer Research,

2 (December 1975), 206-215.

L. J. Shrum, Thomas C. O'Guinn, RichardJ. Semcnik, and Ronald J. Faber, «Processes and

Effects in the Construction of Normative Consumer Beliefs: The Role of Television», in Rebec-

ca H. Holman and Michael R. Solomon, eds., Advances in Consumer Research, 18 (Provo, UT:

Association for Consumer Research, 1991), 755-763.

Emile Durkheim, Suicide, trans, by George Simpson (New York: Free Press, 1951). For a cul-

tural perspective, see Robert Merton, «Anomie, Anomia, and Social Interaction: Contexts of Devi-

ate Behavior», in M. B. Clinard, ed., Anomie and Deviate Behavior (New York: Free Press, 1964).

Anocha Aribarg, Neeraj Arora, and Onur Bodur, «Understanding the Role of Preference

Revision and Concession in Group Dedsions»,Journal of Marketing Research, 39 (August 2002),

336-350.

Malcolm Gladwell, The Tipping Point (Boston: Back Bay Books, 2002); Seth Godin, Un-

leashing the Ideavirus (Dobbs Ferry, NY: Do You Zoom, 2000). See also Malcolm Gladwell,

Blink: The Power of Thinking Without Thinking (New York: Little, Brown, 2005).

Hubert Gatignon and Thomas S. Robertson, «A Propositional Inventory for New Diffu-

sion Research», Journal of Consumer Research, 11 (March 1985), 849-867.

Paul M. Herr, Frank R. Kardes, and John Kim, «Effects of Word-of-Mouth and Product-

Attribute Information on Persuasion: An Accessibility Diagnosticity Perspective», Journal of

Consumer Research, 17 (March 1991), 458-462.