
Paper P4: Advanced Financial Management
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A comparison of growth by acquisition and growth by joint venture
An opportunity might arise to grow the business by forming a joint venture with
one or more other entities. Growth through joint ventures has some advantages
over growth through acquisition.
When a company wants to enter the market in a foreign country, there might be
a risk that an acquisition will create a hostile response from the government of
the country concerned and from the customers of the target company. There
might even be legal restrictions on the maximum percentage of shares in a
domestic company that a foreign investor is allowed to acquire. These
difficulties might be avoided by setting up a joint venture with a local company.
Joint ventures should involve a lower capital investment, because the setup costs
will be shared with the joint venture partner. The business risks and (in a foreign
country) political risks are also shared.
A joint venture partner might bring skills and expertise to the venture that the
company does not have. The companies in a joint venture might therefore
complement each other, and improve the prospects for success of the venture.
Joint ventures also have disadvantages, compared with an acquisition.
The joint venture partners might have different strategic objectives, and might
want different end-results from the business venture. This might eventually lead
to a conflict of interests and disagreement between the partners.
With an acquisition, the acquirer obtains management control of the target
business. In a joint venture, control is shared with the other partner or partners.
At some stage in the future, it is likely that one joint venture partner will want to
buy-out the other, if the venture is a success. For the company selling its share of
the business to the other partner, the joint venture will not have been successful
in achieving long-term growth in the business, only a short-term financial
return.
1.3 Criteria for choosing an acquisition target
The choice of acquisition targets might be based on any of the following criteria:
Strategic aims and objectives. An acquisition target is usually selected because
acquiring the target would help the acquiring company to achieve its strategic
targets. For example, a company might be seeking to grow the business by
expanding its product range for its existing markets, or moving into new
geographical markets. Acquiring a suitable business would enable a company to
expand its product range or move into new geographical markets. Some
companies have pursued a strategy of buying up a large number of small
companies in a fragmented market, with the intention of becoming the largest
company and market leader.
Cost and relative size. Although there are occasional examples of small
companies acquiring much larger ones in a ‘reverse takeover’, target companies
are usually selected because they are affordable.
Opportunity and availability. In many cases, targets for acquisition are selected
because of circumstances. An opportunity to acquire a particular company