
Chapter 7: Budgeting
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They can be used to communicate the company’s plans to the managers and
other individuals who have to implement them
In principle, they can motivate managers and employees, by setting performance
targets for achievement. Many entities have incentive schemes, whereby
individuals are rewarded, for example with an annual cash bonus, for achieving
their performance targets.
When a budget is approved, it establishes authorised expenditure limits for
departments.
A budget provides a benchmark against which actual performance can be
measured, and so acts as an information system for management control
(through budgetary control).
Within a budgetary system, there is a close link between budgeting (preparing the
financial plan) and budgetary control (monitoring actual performance and possibly
taking control measures when actual performance differs from the budget).
1.2 Budgeting: co-ordination of corporate and divisional objectives
Budgets should be an effective method of co-ordinating activities throughout an
entity, and reconciling differences between corporate and divisional or
departmental objectives.
Many budgets are prepared on a functional basis, which means that budgets are
prepared for each department within the entity (budget for production, for
marketing, for the human resources department, for IT services and so on).
When companies are organised as divisions, each with its own functional
departments, there will be a budget for each division as well as for each
functional department within each division.
In principle, the objectives of each department or division should be consistent
with each other. In practice, however, this is not always the case and there may
be differences or conflicts between divisional objectives and the objectives of the
entity as a whole.
Corporate objectives may be longer-term in nature than divisional objectives. For
example, the board of directors of a company may have a five-year plan for profit
growth, but heads of divisions might be rewarded with annual cash bonuses based
on annual profit performance. In such a situation, the longer-term corporate
objectives may conflict with the objectives of divisional managers whose aim might
be to maximise profit in the current year in order to maximise their bonuses.
Differences in objectives may also occur when the priorities and concerns of the
directors of a company differ from those of the divisional managers. For example,
some companies have developed environmental strategies based on creating a
sustainable business: a sustainable business is one which operates within its
environment without depleting the earth’s natural resources or creating
irrecoverable damage to the environment through pollution. Although the board of
directors of a company may have a sustainable business strategy, divisional
managers may not share the same views and may think that the environmental
policies of the board are restricting.
Differences in objectives can also exist at departmental level. For example within a
manufacturing company: