Nicholas Brealey Publishing, 2011, 266 pages
From solar panels to company-wide recycling programs to supply chain decisions - green is here to stay. The question is: What's working, what's not, and what should we put our energy into going forward? And the only way to know that is to do a true retu-on-investment analysis. Authors Jack and Patti Phillips bring their long-touted ROI methodology to these newest business initiatives, offering businesses the true antidote to green-sky thinking.
From solar panels to company-wide recycling programs to supply chain decisions - green is here to stay. The question is: What's working, what's not, and what should we put our energy into going forward? And the only way to know that is to do a true retu-on-investment analysis. Authors Jack and Patti Phillips bring their long-touted ROI methodology to these newest business initiatives, offering businesses the true antidote to green-sky thinking.