До сих пор в российской практике встречались два способа написания
книг по Public Relations. Первый способ — когда авторитетный
PR-специалист в какой-либо отрасли обобщал весь свой
профессиональный опыт и мировоззрение в одной книге, второй — когда
книга по РК представляла собой либо полный перевод западного
аналога, либо некий синтез нескольких работ западных теоретиков РК,
лишенный общей идеи. Авторы данной работы постарались избежать
недостатков этих двух способов (субъективности и
несистематизированности изложения) и предлагают свой подход,
основанный на освещении всех направлений РR-деятельности с
практической точки зрения (Что? Как? Когда делать? ), используя
собственный опыт, специфику российского РR, а также труды западных
теоретиков.
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