Wirthlin Ashley. Public relations book

Музалевский М. PR-проект: от проблемы к результату

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размер 468.5 КБ
добавлен 07 октября 2010 г.

Пособие. Понятие «public relations». Субъект, объект и методы PR. PR в системе маркетинговых коммуникаций. PR и реклама. Проблемный и ресурсный подход в PR. Проектная и плановая деятельность. PR, который решает проблемы и проблемы, которые решает PR. Цели и задачи public relations. Типы целевых групп общественности. Характеристики аудитории и ключевое сообщение. Разработка стратегии и тактики. Оценка эффективности PR-кампании. Подготовк...

Berger B.K., Reber B.H. Gaining Influence in Public Relations. The Role of Resistance in Practice

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размер 1.81 МБ
добавлен 20 октября 2011 г.

Издательство Lawrence Erlbaum Associates, 2006, -291 pp. This book examines power and influence in and around the practice of public relations.We explore forces that shape and constrain the practice and argue that professionals must do more to resist these forces and increase their influence inside organizations. The central issue is how to do so, and we enter this ongoing conversation about what public relations is and might be through a power...

Bernays E. Propaganda and Public Relations

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размер 313.8 КБ
добавлен 30 октября 2011 г.

Edward Bernays on propaganda and public relations with a polemic insert from Steven Pinker's 'The Staff of Thought'. Can elite bards and scribblers create new metaphors to manipulate public opinion? I think they can, and apparently they do. According to the The Government Accounting Office, the Bush administration spent $1.6 billion over the last two and a half years on public relations operations. That's $1.6 billion of our tax money commandeere...

Bernays E. Propaganda and Public Relations (на англ. яз.)

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размер 256 КБ
добавлен 28 сентября 2009 г.

Edward Bernays on propaganda and public relations with a polemic insert from Steven Pinker's 'The Staff of Thought'. Can elite bards and scribblers create new metaphors to manipulate public opinion? I think they can, and apparently they do. According to the The Government Accounting Office, the Bush administration spent $1.6 billion over the last two and a half years on public relations operations. That's $1.6 billion of our tax money commandeere...

Bland M., Theaker A., Wragg D. Effective Media Relations. How to Get Results

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размер 625.35 КБ
добавлен 04 ноября 2011 г.

Издательство Kogan Page, 2005, -161 pp. Серия PR in Practice To the uninformed, public relations is synonymous with press relations and, indeed, many public relations practitioners spend much of their time dealing with the press. Some spend none of their time on media relations. The stories that journalists relate of naive practitioners sending the wrong material to the wrong people are legion. They also frequently, and rightly, complain that pr...

Freitag A.R., Stokes A.Q. Global Public Relations. Spanning Borders, Spanning Cultures

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размер 2.96 МБ
добавлен 22 октября 2011 г.

Издательство Taylor & Francis Group, 2009, -329 pp. This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem-solving across a range of organizations and crosscultural settings. Written in a straightforward, lively style, the book covers: - foundational theories,...

Henslowe P. Public Relations. A Practical Guide

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размер 1.25 МБ
добавлен 04 ноября 2011 г.

Издательство Kogan Page, 1999, -161 pp. Серия PR in Practice So, you are absolutely new to your first job and it has something to do with public relations. Or maybe you work in an organization that hasn’t really done public relations and you.ve been asked to get on with it. The problem is, you.re not sure what to do. Perhaps you work for a charity or voluntary organization that cannot afford a public relations professional and you need to become...

Mackenzie M.A. Courting the Media: Public Relations for the Accused and the Accuser

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добавлен 20 октября 2011 г.

Издательство Praeger Publishers, 2007, -205 pp. I am not a lawyer. I advise lawyers and their clients on how to conduct effective public relations to defend themselves in the press and to reach their public through the media. After nearly twenty years as a public relations professional, I am convinced that in certain cases lawyers must represent their clients in the court of public opinion as well as in a court of law. In fact, what happens befo...

Mickey T.J. Deconstructing Public Relations. Public Relations Criticism

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добавлен 04 ноября 2011 г.

Издательство Lawrence Erlbaum Associates, 2003, -176 pp. What I try to do in this book is to show how public relations belongs to the everyday process of social construction. With all its material, public relations practice is basically a cultural product. Therefore, I believe that anyone interested in public relations should not be afraid to deconstruct public relations by challenging its assumed autonomy as a privileged mode of representation....

Miller D., Dinan W. A Century of Spin. How Public Relations Became the Cutting Edge of Corporate Power

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размер 1.14 МБ
добавлен 22 октября 2011 г.

Издательство Pluto Press, 2008, -240 pp. public relations – propaganda – to secure their interests. We argue that PR has played a very signifi cant role in the course of popular democracy over the last century. The powers of PR are not mysterious in the sense that they are magical or superhuman. They are all too human, the products of diligence, hard work, planning and conscious ideological warfare. They result in the institutional political corr...