Издательство Praeger Publishers, 2007, -205 pp.
I am not a lawyer. I advise lawyers and their clients on how to conduct effective public relations to defend themselves in the press and to reach their public through the media. After nearly twenty years as a public relations professional, I am convinced that in certain cases lawyers must represent their clients in the court of public opinion as well as in a court of law. In fact, what happens before an accused person’s first courtroom appearance may be equally important to obtaining the most successful outcome possible for the accused or the accusers. Since 1987, I have provided public relations direction and advice to lawyers. I’ve also developed and carried out media campaigns to help clients represented by criminal defense and civil trial lawyers. Throughout this book, I will write about lawyers, not attoeys. The difference was once defined by Joseph D. Jamail Jr., a Texas trial lawyer who in 1985 won a $10.53 billion judgment from Pennzoil, a company that had caused a devastating oil spill in Alaska. Mr. Jamail insisted on being called a lawyer. The difference, he said, was, I think that the lawyer is somebody that would bleed for his client; an attoey is someone [who . . . sits] on his fat ass and collects fees.
The field of public relations for the accused and the accuser is very different from the public relations arena of representing corporations, companies or individuals who are involved in purely civil litigation. The difference between researching and consulting on media bias for a lawsuit defending Major League Baseball (which I did in 1990) or advising an inteational corporation in a legal dispute with a large city over the performance of a desalination plant (which I did in 2004) and representing men, women and teenagers accused of crimes is the level of personal involvement with people in crisis.
The Power of the Press
The Problem with Celebrities
Accusations in Custody Disputes
Matters of Life and Death
The Face of a Murder Suspect
White-Collar Crime
Empowering the Disenfranchised
Sexual Abuse: Accusations and Motives
The Mea Culpa Press Conference
Andrea Yates, Insanity and Gag Orders
Lawyers and the Media
High-Profile Cases in the Twenty-First Century
I am not a lawyer. I advise lawyers and their clients on how to conduct effective public relations to defend themselves in the press and to reach their public through the media. After nearly twenty years as a public relations professional, I am convinced that in certain cases lawyers must represent their clients in the court of public opinion as well as in a court of law. In fact, what happens before an accused person’s first courtroom appearance may be equally important to obtaining the most successful outcome possible for the accused or the accusers. Since 1987, I have provided public relations direction and advice to lawyers. I’ve also developed and carried out media campaigns to help clients represented by criminal defense and civil trial lawyers. Throughout this book, I will write about lawyers, not attoeys. The difference was once defined by Joseph D. Jamail Jr., a Texas trial lawyer who in 1985 won a $10.53 billion judgment from Pennzoil, a company that had caused a devastating oil spill in Alaska. Mr. Jamail insisted on being called a lawyer. The difference, he said, was, I think that the lawyer is somebody that would bleed for his client; an attoey is someone [who . . . sits] on his fat ass and collects fees.
The field of public relations for the accused and the accuser is very different from the public relations arena of representing corporations, companies or individuals who are involved in purely civil litigation. The difference between researching and consulting on media bias for a lawsuit defending Major League Baseball (which I did in 1990) or advising an inteational corporation in a legal dispute with a large city over the performance of a desalination plant (which I did in 2004) and representing men, women and teenagers accused of crimes is the level of personal involvement with people in crisis.
The Power of the Press
The Problem with Celebrities
Accusations in Custody Disputes
Matters of Life and Death
The Face of a Murder Suspect
White-Collar Crime
Empowering the Disenfranchised
Sexual Abuse: Accusations and Motives
The Mea Culpa Press Conference
Andrea Yates, Insanity and Gag Orders
Lawyers and the Media
High-Profile Cases in the Twenty-First Century