Eric Yaverbaum, Robert Bly, Ilise Benun. Public Relations for Dummies, 2nd Edition

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размер 15.35 МБ
добавлен 29 мая 2011 г.

Учебное пособие. Canada, Indiana, Indianapolis: Wiley Publishing, Inc. , 2006. - 360 c.
ISBN-10: 0471772720.
ISBN-13: 978-0471772729.
Язык: АНГЛИЙСКИЙ.
В простой и доступной форме авторы рассказывают о том, что такое связи с общественностью и почему ими нужно заниматься, а также предлагает широкий набор простых советов о том, как быстро и эффективно сделать так, чтобы о вашей компании или вашем товаре заговорили.
Хотя книга ориентирована на начинающих, в ней найдут немало полезных советов и опытные специалисты по связям с общественностью.
Для самого широкого круга читателей.

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