Александров Л.Г. Mass-Media и public relations: Проблемные точки взаимодействия в области теории и практики современного университетского образования

М.: ЮНИТИ, 2004. - 453 с. Один из первых учебников по связям с общественностью — public relations (PR), в котором систематизировано анализируются теоретические и концептуальные основы принципов и практики PR как самостоятельной науки Рассмотрены основные функции PR, особенности построения взаимоотношений с различными группами общественности, технологии, разработка программ и оценка эффективности PR-деятельности Сделана попытка на теоретическом ур...

Edward Bernays on propaganda and public relations with a polemic insert from Steven Pinker's 'The Staff of Thought'. Can elite bards and scribblers create new metaphors to manipulate public opinion? I think they can, and apparently they do. According to the The Government Accounting Office, the Bush administration spent $1.6 billion over the last two and a half years on public relations operations. That's $1.6 billion of our tax money commandeere...

Edward Bernays on propaganda and public relations with a polemic insert from Steven Pinker's 'The Staff of Thought'. Can elite bards and scribblers create new metaphors to manipulate public opinion? I think they can, and apparently they do. According to the The Government Accounting Office, the Bush administration spent $1.6 billion over the last two and a half years on public relations operations. That's $1.6 billion of our tax money commandeere...

Издательство Kogan Page, 2005, -161 pp. Серия PR in Practice To the uninformed, public relations is synonymous with press relations and, indeed, many public relations practitioners spend much of their time dealing with the press. Some spend none of their time on media relations. The stories that journalists relate of naive practitioners sending the wrong material to the wrong people are legion. They also frequently, and rightly, complain that pr...

Издательство Kogan Page, 1999, -161 pp. Серия PR in Practice So, you are absolutely new to your first job and it has something to do with public relations. Or maybe you work in an organization that hasn’t really done public relations and you.ve been asked to get on with it. The problem is, you.re not sure what to do. Perhaps you work for a charity or voluntary organization that cannot afford a public relations professional and you need to become...

Department of Defense National Media Pool Support: 9 May, 2005. - 97 p. This publication provides fundamental principles and guidance for public affairs support to joint operations. It also addresses public affairs operations and the role of public affairs in strategic communication. Key facts Adds a discussion of public affairs responsibilities Covers fundamentals of information Discusses the various target audiences Updates coverage of joint...

Издательство Praeger Publishers, 2007, -205 pp. I am not a lawyer. I advise lawyers and their clients on how to conduct effective public relations to defend themselves in the press and to reach their public through the media. After nearly twenty years as a public relations professional, I am convinced that in certain cases lawyers must represent their clients in the court of public opinion as well as in a court of law. In fact, what happens befo...

Издательство Lawrence Erlbaum Associates, 2003, -176 pp. What I try to do in this book is to show how public relations belongs to the everyday process of social construction. With all its material, public relations practice is basically a cultural product. Therefore, I believe that anyone interested in public relations should not be afraid to deconstruct public relations by challenging its assumed autonomy as a privileged mode of representation....

Издательство Kogan Page, 2009, -289 pp. PR in Practice Series A practical guide to developing an online strategy in the world of social media Without doubt, a new age of communication has arrived. With it has arrived a revolution in public relations. This revolution not only involves the way we communicate, but the nature of communication itself. In this book on e-public relations, the authors show how the internet and especially social media,...

An introduction to PR, career related tips, pr tips: public relations planning, pr tips: social media , pr tips: seo (search engine optimization), pr tips: blogging, pr tips: diy public relations, pr tips: etc. , pr and branding: a short review of the immutable laws of branding, book review: the public relations writer’s handbook, by Mary Aronson, Don Spetner, and Carol Ames, book review: The new rules of marketing and pr, by David Meerman Scott,...