A related idea is to provide employees with the
authority to resolve problems on the spot. Studies at
IBM, Ford Motor Company, Carl Sewell’s auto dealer-
ships, and other companies indicated that allowing
employees to address customer concerns at the time
the complaint was registered positively affected both
employee and customer. When employees were given
discretion to resolve a problem, respond immediately to
a customer’s complaint, fix the error instantly, or com-
mit a certain level of company resources in pursuing
customer satisfaction, not only was customer satisfac-
tion dramatically increased (an average improvement of
300 percent), but workers felt far more empowered as
well. Employees were given the necessary authority to
go along with their responsibility for customer satisfac-
tion, and they were provided with an opportunity to
affect outcomes directly.
Hackman, Oldham, Janson, and Purdy (1975)
suggested that another of the highly effective ways
to enhance employee motivation and satisfaction is to
create task identity, that is, the opportunity to accom-
plish a whole task. Individuals become frustrated and
lack a sense of empowerment when they work on only
part of a task, never see the end result of their work, and
are blocked from observing the impact that their job cre-
ates. One of us has a colleague who quit a very lucrative
job in a prestigious Wall Street firm because he became
frustrated with his inability to see the results of his
work. He was regularly given assignments to accom-
plish the first few steps in a complicated job and then
had to hand the work off to a senior executive who
completed the work and received most of the recogni-
tion. Not only was this colleague denied deserved
rewards, but more important to him, he was unable to
feel that he had completed a whole job. Task identity
and the resulting sense of empowerment were com-
pletely lacking.
Having task identity implies that individuals can
plan, implement, and evaluate the success of their
efforts. The effects of what is accomplished can be
assessed as well as the outcome. To feel empowered,
in other words, I want to know whether I successfully
completed my assigned job as well as whether that job
made any difference to the overall success of my work
unit. The more clear that connection is, the more I will
feel empowered.
In sum, clarifying the connections between indi-
viduals’ work and their outcomes and effects fosters
empowerment by helping others develop a sense of
self-efficacy (they feel more capable and competent)
and a sense of personal consequence (a sense of having
personal impact).
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CHAPTER 8 EMPOWERING AND DELEGATING
CREATING CONFIDENCE
One additional technique to be mentioned here—
among many others—for engendering empowerment
is to create a sense of confidence among workers in
the trustworthiness of the manager. Rather than being
on guard and suspicious, workers are secure in their
feeling that the manager and the organization are hon-
orable. This confidence helps drive out uncertainty,
insecurity, and ambiguity in the relationships between
employees and the manager.
There are at least two reasons why individuals feel
more empowered as they develop greater confidence in
their manager. First, the wasteful, unproductive behav-
iors associated with mistrust and suspicion are avoided.
When people distrust one another, they don’t listen,
they don’t communicate clearly, they don’t try hard,
and they don’t collaborate. On the other hand, when
trust exists, individuals are free to experiment, to learn,
and to contribute without fear of retribution. Second,
individuals who are admirable and honorable always
create positive energy for others and make them feel
more capable. Not without reason do universities trum-
pet the number of Nobel Prize winners on their facul-
ties, the past Heisman trophy winners on their football
teams, the number of outstanding faculty members in
their business schools, and the notable achievements
of their best students. Although other members of the
university may have nothing to do with the achieve-
ments being publicized, they gain an enhanced self-
image and a sense of empowerment because they are
affiliated with the same organization. For the same rea-
sons, creating confidence in a manager helps employ-
ees develop a sense of empowerment.
In creating such a sense of confidence and trust-
worthiness, five factors are especially important:
(1) reliability, (2) fairness, (3) caring, (4) openness,
and (5) competence. Managers create confidence, and
thereby engender empowerment in others, as they dis-
play these five characteristics which are associated
with being honorable.
❏ Reliability. Managers who wish their people to
develop confidence in them need to exhibit reli-
ability. Managers’ behavior must be consistent,
dependable, and stable. Their actions are con-
gruent with their words and attitudes.
❏ Fairness. Good managers also need to be fair
and must not take wrongful advantage of any-
one. They are equitable in their actions.
Workers are clear about the criteria used by the
manager in making judgments as well as how