Виханский О.С. Стратегическое управление

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, , ?

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 , ,  ,    ,  . 

    ,    .   , 

     ,    , . 

.     ,       , 

, , 

 ,    ,    .  

 « —  »  «    »  

.

:

• ;

• .

    , ,     

   ,     

,        ,  

 (. 8). 

      ,    

, 

.

. 8.  « — »

       

.        

        ,   

, .  

  ,      

, , 

    ,     

  ,   ,     

.

, .

, , ,  

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  

 . , 

. 

, 

, .



   ,       

,    .     

   ,    . , 

, 

       . 

, 

       ,    . 

   ,    

.

 , 

, :

• , , , 

 ,   ,       

;

•  ,   ,    

             

;

•  , 

         

, ;

•  , 



;

•  , , , 

, , 

.

, 

  ,   — .    ,  , 

 ,        . 

. , 

, . ,

   .    ,   

 ,       ,   

. 

, , ,  ,

        

     ,      

,         

.

        .

      ,    ,  

      ,    

   .       

        . 

,

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 ,          

   ,        

.



       

 .  ,   ,  

   ,    

, . 

.

, 

 ,       .

:

• ,     ,   ,  



;

•         

, . , 

   ,   ,     

;

•    ,     

;

• 

  ,       

;

•      ,  

     ,     

, 

.



         

 ,        ,

     ,    

.

       III ,

. , 

    ,   

 ,      .  

  .      

  ,         

      . ,  

     ,      

      .    

      ,   

     ,  ,    

.

       ,  



.         

        .

  ,     

,     .   .  

www.InetLib.Ru - !

   ,      ,    

         

 .

       

    .   

  , ,     

 . , 

  ,  ,      

 ,      ,

      .   ,    

  ,     

, 

.



, , , , 

. 



.      . 

  ,      

.

         

        

. , 

, , ,

, , 

.

, , 

 , , ,

, .

        .   

    .     ,

       

    .     

      ,   ,   

. , 

         ,

. , 

  ,    ,      . ,

        ,  

.

5. 



,      ,    

. , 

, 

. , , 

       .    

 .  

, , 

 ,     ,   ,       

www.InetLib.Ru - !

.

     . 1,       ,

. 

,        .   

, .



       ,  

. 

:

•    ,     

;

•     ,   

;

• , 

.

 , ,   

     .    ,    

, , 

.



.  — 

  ,       .

       ,   .

,       ,  

. :

• ;

• ;

• , ;

• , .



, . 

 ,

, 

,       ,   ,   

.

 ,       

          . 

         

.

         

  . . 3 ,

. 

.





   .    ,    

. , 

,  .   ,    

    ,       

.

         .

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 —   

 .       ,   

. 

.  —  

  . 

 )   ,     ,

.  —  

 . ,

  ,     .    

. 

 ,  ,  ,       .

. 

  

    . 

.      ,   



.



 — 

. 

:    () ,   

, , .

,  — 

. , 

, . , 

, , , 

. 

   ,      ,  ,

. 

, .



     .   

  . , 

         

   .   ,  

. , 

 . 

 ,     .   ,

. 

  .         

, .

  , 

,          

. , 

. , 

    , 

  . 

, . 

   . 

,  , 

  ,   , 

www.InetLib.Ru - !

.

     , 

,          

     .     

:

•        ,  

, ;

• ;

• , .

 

,           , 

.

 I

1. , , 

     ,   

         

.  ,    ,



, 

.

2.       

.        ,   

, , . 

, 

      .  

.

3.        

.        

.

4. , 

    ,     

.



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





















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







1. , , 

       .  

.

2.           «»

? , .

3.   ,      

.

4. , .

5.    ,    . 

, .

6.        

.

7.        

.

8.,    -   



9..



1. Schendel D.E., Hatten KJ. Business Policy or Strategic Management: A Broader View for an

Emerging Discipline. Academy of Management Proceedings, August 1972.

2. Higgins J.M. Organizational Policy and Strategic Management: Text and Cases, 2nd ed. Chicago:

The Dryden Press, 1983.

3. Pearce II JA., Robinson R.B. Jr. Strategic Management, 2nd ed. Homewood, III: Richard D. lrwin,

1985.

4. Katz D. Cases and Concepts in Corporate Strategy. Englwood Cliffs, N.J., Prentice-Hall, 1970.

5. Porter M.E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. N.Y.:

Free Press, 1980.

6. KotlerP. Marketing Management, 5th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1984.

7. Glueck W.F. Business Policy and Strategic Management. N.Y.: Me Graw-Hill, 1980.

8. Thompson A.A. Jr., Strickland III, A.I. Strategic Management: Concepts and Cases, 3rd ed. Piano,

Tex: Business Publications, 1984.

9. Smith G.D., Arnold D.R., Bizzell B.C. Business Strategy and Policy, 2nd ed. Boston, Ma.: Hoghton

Mifflin, 1988.

10. Alexander L.D. Successfully Implementing Strategic Decisions // Long Range Planning. Volume

18. No 3. 1985. P. 91—97.

11. Schein E.H. Organizational Culture and Leadership. San Francisko: Jossey — Bass Publishers

1985.

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 II







 6. 

1. 

2. 

 7. 

1. 

2. 