275Testing the Hypotheses
organically grown even if it were not, organic growers need a reliable certification
process to assure consumers that they are indeed getting what they pay for.
Additionally, fear of lost access to important foreign markets, such as the European
Union, led to an industry-wide push for mandatory labeling standards. Since the
value of labeling depends in large degree on the credibility of the labeling service, a
nationally uniform seal was sought. Voluntary U.S. certification programs had not
ensured access to European markets, since they were highly variable by state.
In response to these pressures, the Organic Foods Production Act (OFPA) was
enacted in the 1990 Farm Bill. Title 21 of that law states the following objectives:
(1) to establish national standards governing the marketing of certain agricultural
products as organically produced; (2) to assure consumers that organically produced
products meet a consistent standard; and (3) to facilitate interstate commerce in fresh
and processed food that is organically produced.
7
The USDA National Organic Program, established as part of this Act, is
responsible for a mandatory certification program for organic production. The Act
also established the National Organic Standards Board (NOSB) and charged it with
defining the “organic” standards. The new rules, which took effect in October 2002,
require certification by the USDA for labeling. Foods labeled as “100 percent
organic” must contain only organic ingredients. Foods labeled as “organic” must
contain at least 95 percent organic agricultural ingredients, excluding water and salt.
Products labeled as “Made with Organic Ingredients” must contain at least
70 percent organic agricultural ingredients. Only half of all producers use the
“USDA organic” label. For large producers, those whose sales are over $5 million
per year, this figure rises to 83 percent. Lack of a dependable supply of organic
ingredients—in particular, grains and sugars—has been an issue for producers.
8
The European Union has followed a similar, but by no means identical, policy.
Table 11.3 compares the U.S. and EU programs. With the U.S. standards now in
place, U.S. and EU officials are working on developing an equivalency agreement
to expedite and facilitate trade between the two regions.
Is mandatory labeling the best policy approach? Does it create efficient
incentives? Economic theory suggests that labeling will be a sufficient policy tool
only if all costs and benefits of consumption choices are borne by the consumer.
However, if the consumption of a food involves an externality, then information-
based policy will not result in efficient choices.
Are externalities involved? They clearly are. Consider, for example, the potential
effects of choosing to purchase organic foods on the quality of drinking water.
If conventional agriculture affects local drinking water by its application of fertiliz-
ers and pesticides, switching production to organically grown food will diminish
the environmental damage. Do consumers of organic products reap all the bene-
fits? In general, they do not. All users of that drinking water benefit, whether or not
7
Golan et al. (2001).
8
Organic Trade Association Manufacturer’s Survey, 2008. http://www.ota.com/pics/documents/
01a_OTAExecutiveSummary.pdf