52 Pia Catton
perhaps more important than—a job itself. Without the image,
there is no job. To be the female lead in a romantic comedy, it
helps to be a charming, fi t, girl-next-door. To be governor of Indi-
ana, it helps to be a corn-fed, motorcycle-driving tough talker.
In both Hollywood and DC—worlds dominated by visual
media—vibrant, youthful candidates have an undeniable edge.
Qualities like competence and diligence? ose help, too. But
all the brilliant policy making in the world couldn’t do what one
photo of a shirtless Barack Obama in the Hawaiian surf did for his
presidential campaign in 2008.
For players in both cities, there are no “off ” hours. To present
themselves properly, they must eat at the right places, talk to the
right media, and be photographed at the right events. Both cultures
feed on the celebrity’s or politician’s need for acceptance, which
is carefully masked by stratospheric levels of self-confi dence.
ough principals in each town require a small army of assis-
tants and helpers, Washington staff ers are part of a discrete breed:
highly visible public employees with cachet that exists only in con-
text. ey act as special advisors, policy directors, and legislative
assistants for politicians who are the center of attention. Elected
offi cials, to varying degrees, are cut off from the real world, often
displaced from their homes and living near the Capitol. And so
their staff ers are sounding boards, go-betweens, and occasionally,
at least in the case of this president, basketball opponents. Let’s
not forget that the term “body man,” jargon for a politician’s per-
sonal assistant who goes everywhere with and does nearly every-
thing for him, is a Washington phenomenon.
Given the importance of staff , loyalty is crucial. But it is also
challenged constantly by staff members’ own desire for personal
gain. From former White House Chief of Staff Rahm Emanuel,
now running for mayor of Chicago, to the legions of press secre-
taries on the Hill, staff members have limitless opportunities to
make good on their status. And while plenty of them are long-
serving, hardworking, and tight-lipped, plenty of others—at every