PFE, Chapter 6, Weighted average cost of capital page 2
measuring risks only in Chapters 10 – 15), we saw in Chapter 5 that we often have a good
intuitive feel for what constitutes a similar risk investment, and that this intuition allows us to
determine a discount rate. For example, an investment whose cash flows are almost certain
should be discounted at the bank lending rate. A real estate investment, on the other hand,
should be discounted at the average rate of return we’re likely to get from other, similar and
risky, real estate investments.
In this chapter we discuss the weighted average cost of capital (WACC). The WACC is
the average rate of return the firm has to pay its shareholders and its lenders. The WACC is
often the appropriate risk-adjusted discount rate for a company’s cash. Here are two examples:
• White Water Rafting Corporation is considering buying a new type of raft. The raft is
more expensive than the existing rafts operated by the company because it is self-
sealing—holes in the raft are automatically and permanently fixed by a new technology.
During the rafting season, White Water’s existing rafts spend a considerable amount of
down time having their punctures fixed, and the company anticipates that the new self-
sealing rafts will improve its profitability by increasing efficiency and decreasing costs.
By being the first rafting company on the river to have the self-sealing rafts, White Water
hopes to attract business away from other rafting companies—customers naturally hate to
have their trips interrupted by “flat rafts” (the rafting equivalent of a “flat tire”), and
when they hear of White Water’s new rafts, they will prefer White Water over its
competitors.
The White Water financial analyst has derived the set of anticipated cash flows for the
new raft. To complete the NPV analysis, the company needs to decide on an appropriate
discount rate. Here’s where the WACC comes in: Since the riskiness of the cash flows