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PAPER AND PAPERBOARD PACKAGING TECHNOLOGY
The leading companies in both aseptic and non-aseptic paper-based liquid
packaging today are Tetra Pak, Elopak (with Pure-Pak
®
cartons) and SIG
Combibloc. Despite the fact that Pure-Pak
®
was initially the leading paperboard-based
liquid package for many years (1915–1955), Tetra Pak is by far and away the
dominant company worldwide today with over 80% of the market. Speculation on
the reasons for the market developing in the way that it did is beyond the scope of
this book, but they are discussed in detail in INSEAD (2003).
The market expanded significantly from 1960 onwards. Initially, only milk and
cream were packed in paperboard-based packaging; then juices were launched and
from the 1980s, soups, sauces, cooking oil and, more recently, water. The range of
pack sizes is extensive – from Tetra Classics of 12–65ml through the popular range
of packs with square or rectangular cross sections from 200 ml to 2 l. Even larger
4 and 5 litre pack cartons are available in the Pure-Pak
®
range. Pack shapes have
expanded beyond the brick and gable-topped cartons to include multifaceted,
wedge, pouch and hexagonal designs.
The range of products and the shelf life requirements have extended the types
of packaging materials to include aluminium foil, high barrier and ionomer
plastics – the latter providing easier heat sealing, product resistance where required
and excellent adhesion to aluminium foil.
A major feature of pack development in recent years has been the attention paid
by the manufacturers to open, pour, reclose and tamper evidence. In 2001, a fully
retortable paperboard-based carton called Tetra Recart was launched to compete
with the processed food can. A major component of the success of these forms of
liquid packaging has derived from the attention paid to logistics – the science of
material flows. Various designs of brick-shaped transit packaging have been
developed to fit the pallet bases in common use. This in turn fixed the dimensions of
the individual package to minimise the volume required in storage and distribution.
Mini pallets and roll cages were developed to minimise handling and provide
suitable displays at the point of purchase.
In addition to the liquid packaging so far discussed, there are other ranges of
liquid packaging on the market. These include the bag-in-box pack with a corrugated
fibreboard outer and a high-barrier plastic inner, which is used for wine, in sizes of
2–3 l. The commercial use of the bag-in-box concept has been reported handling
30 gal semi-skimmed milk, for the retail chain Pret-A-Manger, where capacity in
storage and transportation savings were claimed (Paperboard, 2001). This type of
packaging has been extended to dry products, for example catering products in
large Pure-Pak
®
gable cartons, and also, to a limited extent, non-food liquid products.
A major feature of paper-based liquid packaging, in Europe and North America,
has been the attention paid to environmental issues in terms of minimising the
use of materials, energy savings in the packaging chain and to the recovery and
recycling of the paperboard, plastics and aluminium.
In 1996, the aseptic package received the Presidential, US, Award for Sustainable
Development – the first package to receive this environmental award (Environ,
1996; Asepticpackaging, 2000).