COMPOSITE CANS
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offshoot of the paper tube. In the late 1800s, gunpowder, oatmeal and salt were
commonly packaged in paper tubes with crimped ends. At some point, near the
turn of the twentieth century, paper end plugs were added, and composite canisters
were born.
While the early construction of these packages involved nothing more than
unlined paper bodies with crimped paper or metal ends, interest in the composite
can began to grow. Most commonly seen on the pharmacist’s shelf, composite
cans had become the package of choice for items like Epsom salts, sulfur and other
powdered drugs.
Move ahead four or five decades, by the mid-twentieth century, the composite-can
market had experienced rapid expansion. Now, the product was offered with lined
or sprayed can bodies, coupled with the appearance of opening and pouring
features. It was also during this tremendous growth period that manufacturing and
distribution processes were becoming more complex. As production became more
sophisticated, so did the demands placed on manufacturers. New, nationwide dis-
tribution channels led to high-volume, high-speed manufacturing. Package design
began to focus on product protection, ease of handling and user convenience. The
resulting versatility of the composite can made it the package of choice for many
products, such as cleanser, caulks and frozen berries.
It was also during the 1950s, that makers of refrigerated dough began seeking an
inexpensive, convenient package for their products. The composite can was
selected because of its low cost, its ability to hold internal pressure and an opening
feature that did not require the use of a can opener.
Due to the success of the composite can in the dough market, numerous techno-
logical advances were being implemented. These advances included the development
of high-speed winding and cutting equipment, the use of improved liners, like
aluminum foil, for enhanced product protection and special metal-end designs
coupled with better seaming techniques.
Over the next decade, the composite can migrated from specialty markets to
the more high-volume commodity-oriented segments. In the 1960s, the first
commercial shipments of frozen citrus concentrate packaged in composite cans
took place in Florida. Within a few short years, the composite can achieved
package of choice status for 6 and 12 ounces, a position it still maintains in the
twenty-first century.
Paralleling the growth of the concentrated juice market was the petroleum
industry. During the 1960s and through the 1980s, the composite can was the
package of choice for the quart-size container of motor oil. This success, coupled
with some technical experimentation in coffee and solid shortenings, led to further
successes over the next several decades.
In the 1970s, Procter & Gamble made headlines when the company introduced
a brand new product in a brand new package. The Pringles
®
potato crisp, a uniquely
shaped chip, was the first large-scale snack food to be packaged in a hermetically
sealed composite can.