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Coming to terms with the Cultural Revolution
After the Beijing massacre of June 4 the Party reestablished
its political grip, then lightened up on public treatment of the
Cultural Revolution in an unprecedented wave of happy-faced
nostalgia. Cultural Revolution restaurants sprang up, serving
food that recalled time spent in the countryside, though with a
lot more meat for newly prosperous former Red Guards. Cultural
Revolution artifacts became popular collectibles, including Mao
badges, posters, and statues. Dramas once patronized by Jiang
Qing were performed before enthusiastic audiences, and Maoist
songs were set to a disco beat.
This Mao fever of early 1990s accompanied a profound deepening
of economic reform, as Deng encouraged citizens to “leap into the
sea” of the market to jump-start an economy made stagnant by the
1989 violence. The “Mao fever” was mere nostalgia, lacking any
Maoist political message. The Cultural Revolution was marketed
for the new reform era, just as almost everything else in Chinese
culture was becoming a commodity. Mao fever resembles Western
pop culture nostalgia for 1960s—wild colors, lots of hair, spiritual
explorations, and zany beliefs, but marked omission of now-
awkward struggles against racism, poverty, or imperialist war.
A popular film, In the Heat of the Sun (1994), explored the Cultural
Revolution through the story of a fifteen-year-old left home
alone by his military officer family to explore Beijing in 1975. His
coming-of-age adventures examined the thrill of a young man
without adult supervision, including participating in gang fights,
exploring sex, savoring food, and discovering adult hypocrisy.
This wistful nostalgia was in sharp contrast to the grim June 4
suppression.
An expanding cultural marketplace meant that propaganda
officials struggled to regulate discussion of the Cultural
Revolution. The topic was never banned outright but in fact
stimulated many books and lots of art. Yet in 1990 the Propaganda
Department blocked a proposed dictionary of the Cultural