.
Design a manufacturing system that produces the product cost-effectively.
Select equipment, draw factory layout diagrams, estimate capacity, etc.
.
Elaborate on a business model that will sell your product.
.
Submit three reports: two intermediate reports (on the product and on its
manufacturing), and a final, comprehensive report.
Detailed Requirements
1st Report: Product Design and Market Analysis
This report should cover the following items:
1. Describe Your Product, and Explain the Rationale of Selecting it
.
Elaborate on the advantages of your product and its fit to mass customization
or personalization markets.
.
Elaborate on the desired features that differentiate your product from similar
competing products.
.
Search patent databases (see at the end of this section) and report on similar
inventions.
2. Describe the Market of your Product and the Customers
.
What is the total market value of products of this type?
.
What is the market share that you expect to capture?
.
Who are your customers?
3. Provide Sketches and Specifications of the Product
.
Elaborate on key design ideas allowing cost-effective variations of your
product (e.g., modularity).
.
How many variations can customers choose from?
.
Can you classify components of the product as strategic and non-strategic?
4. Why Would the Customers Buy Your Product?
.
What needs do the customers have that your product offers?
.
Can you conduct a small market survey to prove your claims?
.
How do you know that your planned price is right?
.
What differentiates your product from your competitors?
2nd Report: The Manufacturing System
This report should elaborate on the design of the production system and cover the
following points:
1. Production System Description and Investment Cost
.
Describe the system type and its configuration and floor layout as well as the
type of equipment needed.
PRODUCT DEVELOPMENT IN A COMPETITIVE GLOBAL ENVIRONMENT 387