The reign of Abd
¨
ulhamid II
central government and its subjects – increasingly being treated like citizens
29
–
in the legal, medical, fiscal, military and census-taking fields, to name only a
few. After the loss of so much Balkan land in the war with Russia, the exigencies
of the state meant that new areas needed to be brought under more direct rule
by Istanbul. During the Hamidan era we can witness the new attention being
paid to areas such as Syria and Transjordan, which had previously received
marginal attention from Istanbul.
30
By building new schools, including a spe-
cial school in Istanbul established for the sons of tribal rulers,
31
by cultivating
close ties with provincial notables and sufi shaykhs and by judicious disburse-
ments from his privy purse, Abd
¨
ulhamid followed time-honoured means of
political enticement. Interestingly, the ambitious nature of Hamidian reform
meant that he and his governmental apparatus had to rely on local partic-
ipation, initiative and, to a limited degree, autonomy, all of which had an
ameliorating effect on the otherwise seemingly relentless centralisation strat-
egy of the late Ottoman state.
Complementing this rather utilitarian approach was one that worked in
the realm of symbolism and ideology and therefore was, theoretically at least,
not limited to the practical mechanisms of power. By emphasising the reli-
gious dimension of his position as sultan–caliph, Abd
¨
ulhamid intended to
take advantage of the power of image and symbol through such means as cer-
emony, architecture, the act of bestowing medals and honours, visibly close
relations with sufi orders, dedicatory inscriptions, the sultan’s monogram and
the language of official pronouncements to his subjects, in as broad a manner
as possible.
32
These attempts at ‘image management’ may seem somewhat
crude by today’s standards, but in a time when the media for public com-
munication were few, they represented an efficient means of disseminating
the official line and asserting the sultan’s virtual presence across the empire.
Likewise in the international arena, the sultan was keen to have the empire
represented at fairs, conferences and conventions.
33
Meanwhile, he relied on
photography and a widespread network of informants to collect information
29 Selim Deringil, ‘The Invention of Tradition as Public Image in the Late Ottoman Empire,
1808–1908’, Comparative Studies in Society and History 35 (1993), p. 4.
30 Eugene L. Rogan, Frontiers of the State in the Late Ottoman Empire: Transjordan, 1851–1921
(Cambridge: Cambridge University Press, 1999); Akarlı, ‘Abd
¨
ulhamid’s attempt’.
31 Eugene L. Rogan, ‘As¸iret Mektebi: Abd
¨
ulhamid’s School for Tribes, 1892–1907’, Interna-
tional Journal of Middle East Studies 28 (1996), pp. 83–107.
32 Selim Deringil, The Well-protected Domains: Ideology and the Legitimation of Power in the
Ottoman Empire, 1876–1909 (London: I.B. Tauris, 1998).
33 Zeynep C¸ elik, Displaying the Orient: Architecture of Islam at Nineteenth-century World’s Fairs
(Berkeley: University of California Press, 1992); Deringil, Well-Protected Domains, chap. 6.
53