410
■ ■
APPENDIX C
behavior is usually contingent on more than one
variable, designing experiments with more than
one variable allows researchers to simulate a
real-world setting more effectively.
3. This is a 3 2 2 design (or a 2 2 3).
The independent variable Number of Hours
has three levels, the independent variable
Shallow/Deep Processing has two levels, and
the independent variable Group/Individual
study has two levels.
5. A 2 6 factorial design has two independent
variables. Therefore, there is the possibility for
two main effects—one for each variable—and
one interaction between them.
7.
B
1
B
2
0
2
4
6
8
10
21
Dependent Variable
Factor A
Experiment 1
B
1
B
2
A
1
A
2
3
5
5
8
A: Yes
B: Yes
A × B: No
B
1
B
2
0
5
10
15
21
Dependent Variable
Factor A
B
1
B
2
A
1
A
2
12
4
4
12
A: No
B: No
A × B: Yes
Experiment 2
9. No, one of the variables has only two levels. If
the F-ratio for that main effect is significant, it
means that there were significant differences
between those two groups, and Tukey’s post hoc
test is not necessary. However, it is necessary to
compute Tukey’s post hoc test for the main effect
of the variable with six levels. In this case, the
F-ratio tells us only that there is a significant dif-
ference between two of the groups, and we need
to determine how many of the groups differ sig-
nificantly from each other.
11. a.
Source df SS MS F
Gender 1 0.167 0.167 0.095
Pizza Brand 1 6.00 6.00 3.43
Gender Pizza 1 130.67 130.67 74.67
Error 20 35.00 1.75
Total 23 171.83
Note: If calculated by hand, your SS scores may
vary slightly due to rounding.
b. The only significant F-ratio is for the interac-
tion, F(1, 20) 74.67, p .01.
c. There is no significant effect of gender on
pizza preference. There is no significant effect
of pizza brand on pizza preference. There is
a significant interaction effect: The males pre-
fer the low-fat pizza over the regular pizza,
whereas the females prefer the regular over
the low-fat.
d. The effect size (
2
) is only .09% for gen-
der (gender accounts for less than .1% of
the variability in preference scores) and
3.5% for pizza brand. However, the effect
size is 76% for the interaction, meaning
that the interaction of gender and pizza
brand accounts for 76% of the variability in
preference scores.
e. Because the variable Gender is not
continuous, a bar graph is appropriate.
However, because most students find it easier
to interpret interactions with a line graph, this
type of graph is also provided and may be
used.
Low-Fat
Pizza
Regular
Pizza
0
2
4
6
8
10
MalesFemales
Pizza Preference
Gender
10017_17_appndixC.indd 410 2/1/08 1:42:34 PM