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c02 JWBT063-Rosenbaum March 26, 2009 21:44 Printer Name: Hamilton
CHAPTER
2
Precedent Transactions Analysis
P
recedent transactions analysis (“precedent transactions” or “transaction comps”),
like comparable companies analysis, employs a multiples-based approach to de-
rive an implied valuation range for a given company, division, business, or collection
of assets (“target”). It is premised on multiples paid for comparable companies in
prior M&A transactions. Precedent transactions has a broad range of applications,
most notably to help determine a potential sale price range for a company, or part
thereof, in an M&A transaction or restructuring.
The selection of an appropriate universe of comparable acquisitions is the foun-
dation for performing precedent transactions. This process incorporates a similar
approach to that for determining a universe of comparable companies. The best
comparable acquisitions typically involve companies similar to the target on a fun-
damental level (i.e., sharing key business and financial characteristics such as those
outlined in Chapter 1, see Exhibit 1.3).
As with trading comps, it is often challenging to obtain a robust universe of truly
comparable acquisitions. This exercise may demand some creativity and perseverance
on the part of the banker. For example, it is not uncommon to consider transactions
involving companies in different, but related, sectors that may share similar end
markets, distribution channels, or financial profiles. As a general rule, the most
recent transactions (i.e., those that have occurred within the previous two to three
years) are the most relevant as they likely took place under similar market conditions
to the contemplated transaction. In some cases, however, older transactions may be
appropriate to evaluate if they occurred during a similar point in the target’s business
cycle or macroeconomic environment.
Under normal market conditions, transaction comps tend to provide a higher
multiple range than trading comps for two principal reasons. First, buyers gener-
ally pay a “control premium” when purchasing another company. In return for this
premium, the acquirer receives the right to control decisions regarding the target’s
business and its underlying cash flows. Second, strategic buyers often have the op-
portunity to realize synergies, which supports the ability to pay higher purchase
prices. Synergies refer to the expected cost savings, growth opportunities, and other
financial benefits that occur as a result of the combination of two businesses.
Potential acquirers look closely at the multiples that have been paid for com-
parable acquisitions. As a result, bankers and investment professionals are expected
to know the transaction multiples for their sector focus areas. As in Chapter 1, this
chapter employs a step-by-step approach to performing precedent transactions, as
shown in Exhibit 2.1, followed by an illustrative analysis for ValueCo.
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