Part4.ModelTests
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with Nazi Germany, sales in the United States were originally slow. This
changed in 1959, when an American advertising agency, Doyle Dane
Bernbach, began a landmark advertising campaign, dubbing the car the
Beetle because of its shape and pointing to its size as an advantage to the
consumer. This campaign was very successful, and for some years follow-
ing, the Beetle was the leading automobile import sold in the United States.
The Volkswagen hardly changed from its original design, however,
and by 1974, with increasing competition from other compact foreign
cars, Volkswagen came near bankruptcy. This spurred the company to
develop newer, sportier car models, among them the Rabbit and its suc-
cessor, the Golf.
In 1960 the state essentially denationalized the company by selling
60 per cent of its stock to the public. Volkswagen acquired the Audi auto
company in 1965. Volkswagen and its affiliates operate plants throughout
the world. In addition to cars, the company produces vans and minibuses,
automotive parts and engines. Its core market is the European Union and
its major subsidiaries include well-known brands like Audi, Bentley,
Skoda, Lambordgini, Bugatti, SEAT.
72. In the 1930s Volkswagen AG was the company which ...
1.designed a car for the rich
2.was bought by Ferdinand Porsche
3.was engaged in mass production
73. The company nearly went bankrupt because …
1.it lost fierce competition with foreign cars
2.it made drastic changes in the car design.
3.it opened overseas subsidiaries
74.The Beetle became popular in the USA due to …
1.its strong exports
2.its fashionable design
3.a successful promotion campaign
75. After denationalization Volkswagen started …
1.restoring production
2.introducing new products
3.selling its stock to the public