
12 Chapter 1
It’s a matter of scale
Understanding scale allows you to create powerful bar charts that pick out the
key facts you want to draw attention to. But be careful—scale can also conceal
vital facts about your data. Let’s see how.
Using percentage scales
Let’s start by taking a deeper look at the bar chart showing player satisfaction
per game genre. The horizontal axis shows player satisfaction as a percentage,
the number of people out of every hundred who are satisfied with this genre.
Be very wary if you’re given percentages with no frequencies, or a
frequency with no percentage.
Sometimes this is a tactic used to hide key facts about the underlying data, as just
based on a chart, you have no way of telling how representative it is of the data. You
may find that a large percentage of people prefer one particular game genre, but that
only 10 people were questioned. Alternatively, you might find that 10,000 players like sports games
most, but by itself, you can’t tell whether this is a high or low proportion of all game players.
Here are the percentages.
% Players Satisfied per Genre
Percent Satisfied
10 20 30 40 50 60 70 80 90 1000
Other
Action
Sports
Shooter
Strategy
% Satisfied
The purpose of this chart is to allow us to compare different percentages and
also read off percentages from the chart.
There’s just one problem—it doesn’t tell us how many players there are for
each genre. This may not sound important, but it means that we have no idea
whether this reflects the views of all players, some of them, or even just a
handful. In other words, we don’t know how representative this is of players as a
whole. The golden rule for designing charts that show percentages is to try and
indicate the frequencies, either on the chart or just next to it.
a look at scale