p
∗
>c c<max θ
i
<p
∗
F (θ)=
0,
θ<0
θ/θ, 0 ≤ θ ≤ θ
1, θ>θ
p = c +
1 − p/
θ
1/θ
= c +
θ − p,
p
∗
=(c + θ)/2 0 <c<θ c ≥ θ p
∗
p
∗
≥ c
F (θ)=
0,
θ<0
1 − e
−λθ
, θ ≥ 0
p = c +(1− F (p))/F
(p)=c +(1− (1 − e
−λθ
))/(≤
−λθ
)=c +1/λ
p
∗
= c +1/λ
B S
t =1 t =1/2 S σ ∈ [0, 1]
t =1
c =1/2 t =1B
F (v)=
v + σ(v
2
− v) σ/24
t =0
t =1
B B S
(1 − γ):γ
(1 − γ):γ
v ≥ c =1/2
E(v − c) − c(σ)=
1
1
2
vdF(v) − c
1
1
2
dF (v) −
σ
2
24
−→ max
σ
.