
280 QUESTIONS AND PROBLEMS
markets) in which they both operate. Only through having
some type of advantage can a firm ______________ in
something and get ______________ back in ______________.
3. A(n) ______________ of gaining a competitive or compar-
ative advantage is consistent with ______________ share-
holder wealth. This is because projects with
______________ value arise when the firm has a competi-
tive or comparative advantage over other firms. A strategy
is the direction a firm takes to meet its ______________.
A(n) ______________ plan is how a firm intends to go in
that direction. In ______________ management, a strategic
investment plan includes policies to seek out possible
investment ______________.
4. ______________ forecasts are an important part of finan-
cial planning. ______________ forecasts can result in
shortages of ______________, inadequate short-term
______________ arrangements, and so on. If a firm’s sales
forecast ______________ its mark, either ______________
or ______________ sales, there are many potential
______________.
5. To predict ______________ flows, we must forecast sales
that are uncertain because they are affected by future
______________, ______________, and ______________
conditions. Nevertheless, we can usually assign meaning-
ful degrees of ______________ to our forecasts. We fore-
cast ______________ in one of the following ways:
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