152 CHAPTER 12
since this is the probability that the results we are interested in are nothing more
than the vagaries of sampling.
Both confidence and significance are concepts with quite clear and precise mean-
ings in statistics (even if statisticians approach their definitions in many different
ways). The notion of confidence in statistics corresponds pretty well to the collo-
quial use of the word “confidence.” In common speech we say we are “confident”
about something when we really do not think we are wrong. Paradoxically, the very
act of saying that we are confident recognizes the possibility that we might be wrong
at the same time that it classifies that possibility as a remote one. (If we really have
no doubt at all about a fact, we usually just state it without even bothering to men-
tion that we are quite confident of it.) The colloquial use of “significance,” however,
is rather different from its statistical use, and it is important not to confuse the two.
We are likely to find something “significant,” in colloquial speech, if it is important
or meaningful. In statistics, however, “significant,” like “confident,” refers directly
to the possibility that the conclusions we are stating are wrong – that is, the possi-
bility that they represent nothing more than the normal variation to be expected in
the random sampling process (that is, the vagaries of sampling).
The conclusion we arrived at in this example (that Classic houses were larger
than Formative ones) may or may not be meaningful or important, but it is very
significant. Whether it is meaningful or important is a substantive issue involved
with what our interpretation of the result might be. The issue of meaningfulness
or importance is an entirely separate one from that of confidence or significance.
Staying purely in the realm of statistics, the closest we come to the issue of mean-
ingfulness or importance is in the statistical concept of strength. In the comparison
we have just made, the notion of strength is quite simple. The strength of the differ-
ence in house floor area between Formative and Classic is simply the magnitude of
the difference, 2.5m
2
– the amount by which Formative period house floors appear
to differ in area from Classic period ones on average.
We are highly confident in identifying this difference; we know that it is very
significant – both statements meaning only that the difference we observe in our
samples is not at all likely to be just the result of the vagaries of sampling. It is
extremely likely that mean house floor size really was greater in the Classic than in
the Formative. Whether this result is meaningful or important, however, has to do
with why we are interested in this information in the first place. Perhaps we suspect
a shift from nuclear family structure in the Formative to extended family structure
in the Classic, and we reason that one way this might be evidenced in the archae-
ological record is in an increase in mean house floor area. We have found a very
significant increase in mean house floor area, but it provides little support for our
idea because the increase is too small (2.5m
2
) to be seen as an indicator of the need
to provide more house space for substantially larger families. Both Formative and
Classic period houses are, in general terms, relatively small even for nuclear family
groups, and a change of only 2.5m
2
is difficult to relate convincingly to a shift from
households of perhaps four or five people to much larger households. Thus the result
of our example investigation, while highly significant,wasnot strong enough to be
important or meaningful, at least in this hypothetical interpretive context.